Let’s be honest – when someone starts talking about IPv4 and IPv6, your eyes might glaze over. Another tech jargon soup, you think. But here’s the thing: this isn’t just a nerdy debate about numbers. It’s about whether your website stays visible to customers in a world where the internet’s very foundation is changing. And in Canada? We’re right in the middle of this shift, whether we realize it or not.

I’ll admit, I didn’t take it seriously either – until a client’s site suddenly dropped off Google’s first page last year. Turns out, their hosting provider had botched the IPv6 rollout, and their mobile load times tanked. That’s when it hit me: this protocol stuff isn’t abstract. It’s the difference between thriving online and becoming digital roadkill.

IP Addresses: The Internet’s Postal System Is Running Out

Think of IP addresses like postal codes for the internet. Every device – your phone, your smart thermostat, even that questionable Wi-Fi-enabled juicer – needs one to communicate. IPv4, the system we’ve used since the 1980s, has about 4.3 billion addresses. Sounds like a lot, right? But here’s the problem: we ran out. Years ago.

How’d we manage? Workarounds. Lots of them. Network Address Translation (NAT) lets multiple devices share one IP-like cramming a family of five into a studio apartment. It works, but it’s messy. Connections get slower. Analytics get fuzzy (more on that later). And for businesses? It’s like trying to run a delivery service with half the addresses missing.

IPv6: The Future-Proof Solution

Enter IPv6. With 340 undecillion addresses (yes, that’s a real number), it’s not just an upgrade – it’s a total overhaul. Every device gets its own unique IP, no sharing required. But here’s where it gets tricky: adopting IPv6 isn’t as simple as flipping a switch. It’s more like rebuilding a highway while keeping traffic flowing. And in Canada, we’re doing this patchwork-style, with some regions racing ahead and others… well, not so much.

Why Canada’s Playing Catch-Up (And Why It’s Complicated)

Canada’s IPv6 adoption sits around 40%, which sounds decent until you realize it’s unevenly spread. Major ISPs like TELUS and Rogers have pushed hard in Alberta and BC, while Quebec and the Maritimes lag. I once worked with a Halifax-based client whose site struggled to load for IPv6 users in Calgary – not because of their tech, but because their local ISP was still IPv4-only. Frustrating? Absolutely. Surprising? Not anymore.

The government’s been warning about this for years. Their 2012 IPv6 strategy called it essential for “maintaining business continuity,” but let’s be real: when’s the last time you thought about “business continuity” while scrolling through your site’s analytics? The disconnect here is real. For most businesses, IPv6 feels like someone else’s problem – until suddenly, it’s theirs.

Mobile Networks and the Modern Web

Take mobile networks. In Canada, over 60% of web traffic comes from mobile devices. IPv6 is built for mobile – it’s faster, more efficient, and doesn’t rely on clunky NAT workarounds. But if your hosting setup isn’t IPv6-ready, you’re essentially handing competitors a speed advantage. I’ve seen this firsthand: a Calgary bakery saw a 15% bounce rate drop after enabling IPv6, just because their menu loaded half a second faster on mobile. Half a second! That’s the power of modern infrastructure.

The Transition: A Messy, Necessary Dance

Here’s the part no one talks about: transitioning to IPv6 is hard. It’s not just about updating servers – it’s about retraining teams, testing endlessly, and praying nothing breaks. The Government of Canada’s approach? Start at the edges (public websites) and move inward. Slow and steady. But for businesses? That’s a luxury many don’t have.

Most opt for a “dual-stack” approach: running IPv4 and IPv6 side by side. It’s like bilingual road signs – useful, but expensive to maintain. And it doesn’t always go smoothly. Last year, a client (who shall remain nameless) forgot to update their firewall rules during a dual-stack rollout. Their site vanished from search results for three days. Three. Days. Calgary SEO Company To-The-TOP! had to step in with a temporary IPv4 rollback while they sorted it out.

The Cost Factor

The cost factor’s another headache. IPv4 addresses are now a commodity, with prices hitting $50+ per address in some markets. Smaller businesses often can’t compete, which pushes them toward IPv6 by necessity. But here’s the irony: implementing IPv6 isn’t cheap either. New hardware, updated software, IT training… it adds up. For many, it feels like choosing between a rock and a hard place.

The Human Side: Resistance, Confusion, and Glimmers of Hope

At a tech conference last fall, I asked a room of Canadian IT managers: “How many of you have fully implemented IPv6?” Maybe five hands went up. The rest? A mix of shrugs and nervous laughter. One attendee confessed they’d been “meaning to get around to it” for years. Another argued IPv4 was “good enough.”

This resistance isn’t just stubbornness. Change is scary, especially when the benefits feel abstract. I get it. Why fix what isn’t broken? But here’s the thing: the cracks are showing. Mobile users in IPv6-heavy regions (looking at you, Alberta) expect seamless experiences. Google’s Core Web Vitals penalizes slow sites. And as more devices come online – smart cars, AR tools, whatever comes next – IPv4 will buckle under the strain.

Still, there’s hope. Early adopters like Videotron and TELUS are proving it’s possible. And the SEO upside? It’s real, even if Google won’t admit it outright. Faster load times, cleaner analytics, better mobile performance – these all feed into ranking factors. A client in Red Deer saw organic traffic jump 20% post-IPv6, not because of some magic algorithm tweak, but because their site finally worked smoothly on iPhones.

Wrapping Up: The Iceberg Ahead

So, where does this leave Canadian businesses? In a transitional limbo, honestly. The IPv6 train is moving, but we’re still laying the tracks. Some are sprinting ahead; others are dragging their feet. And while the government’s strategy provides a roadmap, it’s up to individual businesses to navigate the potholes.

The team at Calgary SEO Company To-The-TOP! puts it bluntly: “You can’t optimize what’s fundamentally broken.” Your content, your keywords, your backlinks – they all rely on a technical foundation. Ignore that foundation, and you’re essentially ranking on quicksand.

This isn’t another Y2K scare. The IPv6 transition is real, it’s happening, and in Canada’s fragmented digital landscape, the stakes couldn’t be higher.

IPv6 and SEO in Canada: What Really Changes When the Internet Evolves?

It’s easy to assume that something as technical as an internet protocol wouldn’t have much to do with your search rankings, but the reality is a bit messier. IPv6 isn’t just a behind-the-scenes upgrade – it’s quietly shifting the way search engines, users, and even analytics tools interact with your website. In this part, we’ll dig into what IPv6 means for SEO in Canada, why it matters for your business, and what you might not have considered yet.

How Search Engines See IPv6 (and Why It Matters)

If you’re running a website, you probably care a lot about how Google and other search engines perceive it. The move to IPv6 changes some of the rules, but not always in obvious ways. There’s no official “IPv6 boost” in Google’s algorithm, but the protocol does affect crawling, indexing, and even how your site is grouped with others.

Crawling and Indexing: The Technical Gatekeepers

Search engines have supported IPv6 for years, but that doesn’t mean every site is ready. If your site is only available on IPv6, Googlebot can crawl it – assuming your DNS and server are configured correctly. But here’s the catch: if you mess up the setup, you might accidentally block search engines or create duplicate content issues. I’ve seen a business in Edmonton lose half its organic traffic for a week, all because their AAAA records were misconfigured after a server upgrade. It wasn’t fun.

Performance, User Experience, and SEO: The Indirect Effects

Google’s made it clear: performance matters. Faster sites rank better, especially on mobile. IPv6 can help here, but not always in the ways you’d expect. It’s not magic, but it does cut out some of the old bottlenecks -especially where ISPs have modernized their networks.

Mobile Speed and Core Web Vitals

In Canada, mobile traffic is king. IPv6 was built with mobile in mind, and in many cities, it delivers noticeably faster connections. I remember a Calgary café owner who was baffled by a sudden jump in mobile orders – turns out, after their hosting company enabled IPv6, their online menu loaded nearly a second faster for most customers. That kind of speed improvement can mean the difference between a sale and a bounce, and Google’s Core Web Vitals reflect that reality.

Analytics Accuracy and the CGNAT Problem

Here’s something you might not have thought about: IPv4’s address shortage means many Canadian ISPs use Carrier-Grade NAT (CGNAT), which makes dozens or even hundreds of users share the same public IP. That’s a nightmare for analytics. Your tools might show all your Toronto visitors as coming from a single address, or worse, misattribute their location entirely. With IPv6, every device gets its own address, so your data is cleaner and your local SEO campaigns are more accurate. Calgary SEO Company To-The-TOP! has had to explain this to more than one confused business owner wondering why their “local” traffic seemed to be coming from Montreal.

Link Signals, Hosting, and the Changing SEO Landscape

There’s an old SEO myth that hosting your sites on the same IP block can hurt your rankings. With IPv4, search engines sometimes used this as a spam signal. But IPv6’s address space is so vast that this signal becomes much weaker – maybe even irrelevant. That’s good news for legitimate businesses, but it also means spammers have new ways to hide. The landscape is always shifting.

Hosting Choices and Their SEO Implications

Some Canadian businesses still pay extra for “unique” IPv4 addresses, thinking it’ll help their SEO. In the IPv6 world, that’s largely unnecessary. Even shared hosting providers can assign unique IPv6 addresses to each customer. It’s a subtle change, but it levels the playing field for small businesses who can’t afford premium hosting. I once saw a small bakery in Calgary outrank a national chain, in part because their site loaded faster and had a cleaner technical setup, thanks to IPv6.

Internal Linking, Site Structure, and Protocol Consistency

Mixing IPv4 and IPv6 can sometimes cause headaches with internal links, redirects, or canonical tags. If your site isn’t consistent, you might accidentally split your link equity or confuse search engines. During a migration project, Calgary SEO Company To-The-TOP! found that a client’s blog had hundreds of duplicate pages indexed, all because their CMS generated separate URLs for IPv4 and IPv6 visitors. Fixing it was tedious, but it made a noticeable difference in rankings.

The Canadian Context: Regional Differences and Real-World SEO

Canada isn’t a monolith when it comes to internet infrastructure. Some provinces are ahead of the curve, while others are still catching up. That means your SEO strategy needs to account for where your audience is – and how they’re connecting.

Urban vs. Rural: Who’s Really on IPv6?

In cities like Calgary and Vancouver, IPv6 adoption is strong. Businesses there can expect more of their customers to benefit from the protocol’s speed and reliability. But in rural areas or smaller provinces, IPv4 still dominates. I’ve worked with clients who saw almost no IPv6 traffic for months, only to see a sudden spike when a local ISP upgraded their network. It’s unpredictable, and it means you can’t take a one-size-fits-all approach.

Sector-Specific SEO Considerations

Not every industry is affected equally. Tech companies, e-commerce, and media are usually early adopters, while traditional sectors lag behind. If you’re targeting government contracts or public sector clients, IPv6 compatibility might even be a requirement. I’ve seen more than one RFP mention it in the fine print. For local businesses, it’s about being ready for the next wave of customers – because eventually, everyone will be on IPv6.

What Canadian Businesses Should Do Next

The technical side of SEO is only getting more important. If you haven’t checked your site’s IPv6 readiness, now’s the time. Dual-stack setups (supporting both IPv4 and IPv6) are a smart move for most, but don’t forget to check your analytics, your redirects, and your third-party tools. Calgary SEO Company To-The-TOP! always recommends a technical audit before any big changes – because it’s easier to prevent problems than fix them after the fact.

IPv6 might not be a silver bullet for SEO, but it’s a foundation for the future. As more Canadians come online with new devices and faster connections, the businesses that adapt early will have an edge. And if you’re not sure where to start, ask for help. It’s what we’re here for.

IPv6 Transition Strategies for Canadian Businesses: Search Engine Optimization in a Changing Landscape

The shift from IPv4 to IPv6 isn’t just a technical footnote – it’s a strategic crossroads for every Canadian business that relies on the web. If you care about Search Engine Optimization, user experience, or just making sure your website works for everyone, you can’t ignore this transition. In this final part, let’s talk about how to approach IPv6 practically, what to prioritize, and how to future-proof your digital presence. Plus, I’ll share a few lessons learned working alongside with SEO Experts, who’s seen it all when it comes to site migrations and technical SEO in Canada.

Building an IPv6-Ready SEO Strategy

You don’t have to overhaul your entire business overnight, but you do need a plan. IPv6 isn’t just about compliance – it’s about giving your site the best chance to perform well in search and deliver a smooth experience to users, wherever they are. The most successful transitions I’ve seen are the ones that start with a clear roadmap and a willingness to adapt as the landscape changes.

Dual-Stack Implementation: The Practical First Step

For most Canadian businesses, the safest way forward is dual-stack: support both IPv4 and IPv6 at the same time. This approach ensures nobody gets left out, whether they’re on an old network in rural Manitoba or using the latest fibre in downtown Calgary. It’s not always seamless – sometimes DNS records get tangled, or a firewall blocks IPv6 traffic by mistake. But with careful testing and a phased rollout, most issues can be caught early. Greg Ichshenko has often said, “Test twice, launch once, and monitor forever.” It’s advice worth following.

Technical Audits and Ongoing Monitoring

Before making any big changes, run a technical audit of your website and infrastructure. Check for IPv6 compatibility in your hosting, DNS, CDN, and analytics tools. Are your AAAA records set up? Is your SSL certificate valid for IPv6? Are your redirects protocol-agnostic? Calgary SEO Expert Greg Ichshenko recommends using both automated tools and manual spot checks – sometimes, the little things slip through the cracks. And don’t forget to watch your analytics for sudden drops or spikes in traffic after the switch; these can be early warning signs of misconfigurations.

SEO Priorities in an IPv6 World

Search Engine Optimization is about more than just keywords and backlinks. The technical health of your site is a ranking factor in itself, especially as Google and other search engines get better at measuring user experience and accessibility. IPv6 isn’t a direct ranking factor (yet), but the indirect effects are real and measurable.

Performance and Core Web Vitals

Faster load times, especially on mobile, can boost your rankings and reduce bounce rates. IPv6 can help by streamlining connections and avoiding the bottlenecks of IPv4’s NAT workarounds. In cities like Calgary, where IPv6 adoption is strong, I’ve seen businesses jump ahead of competitors simply because their sites perform better for local users. It’s not always dramatic, but in competitive markets, every millisecond counts.

Clean Analytics and Local SEO

Accurate analytics are the backbone of good SEO. With IPv6, you get much cleaner data about where your users are coming from – no more guessing because of shared IPv4 addresses. This is especially important for local Search Engine Optimization campaigns. If you’re targeting customers in a specific city or region, you want to know for sure that your ads and content are reaching the right people. We have helped more than one business untangle a mess of misattributed traffic, simply by ensuring their analytics tools were IPv6-aware.

Tailoring Your Approach: Regional and Sector Differences

Not every business faces the same challenges with IPv6. Your strategy should reflect where your customers are, what sector you’re in, and how quickly your local ISPs are rolling out new infrastructure. There’s no shame in taking it slow if your audience isn’t there yet – but don’t wait too long, or you’ll be playing catch-up.

Urban vs. Rural: Know Your Audience

In urban centres like Calgary, Edmonton, and Vancouver, IPv6 adoption is well underway. If your analytics show a growing share of IPv6 users, prioritize the transition. In rural or underserved areas, you might have more time, but keep an eye on local ISP announcements. Sometimes, a sudden upgrade can change your traffic profile overnight. We always recommend segmenting your analytics by region and protocol to spot these shifts early.

Industry-Specific Considerations

Tech, finance, and government sectors are often early adopters, while retail and service industries may lag. If you’re bidding on contracts or working with partners who require IPv6 compatibility, make it a priority. For everyone else, it’s about being ready – not just for today’s users, but for tomorrow’s. The businesses that treat IPv6 as an investment, not a chore, are the ones that tend to see the biggest long-term gains in Search Engine Optimization and customer trust.

Future-Proofing Your Business: What Comes Next?

The internet will keep evolving, and so will the rules of SEO. IPv6 is just one piece of a much larger puzzle. But as more Canadians come online with new devices and faster connections, the businesses that adapt early will be the ones that thrive. Don’t wait for a crisis – start planning, testing, and learning now.

If you’re not sure where to start, ask for help. Calgary SEO Expert Greg Ichshenko and the team at SEO Company “To-The-TOP!” have guided dozens of businesses through the transition, from initial audits to full implementation. The key is to stay curious, stay flexible, and never assume the job is done. In the world of Search Engine Optimization, the only constant is change.

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Here are a few guideline’s to help you choose a reliable SEO Expert that can give you results:

• Do they have testimonials or case studies of their work? If they can’t show you scenarios where they have helped other clients, how will you be sure they will be able to help you? Many people on the internet pretend to be experts in SEO and internet marketing specialists, but know petite and are only trying to make a quick buck on unsuspecting clients.
• Can they provide a clear strategy and a way to track progress? A good SEO expert should be able to explain to you the strategies they use to optimize their client’s sites. If they can’t, or won’t tell you what to expect, then you might want to go to someone who can. Make sure you ask if they give reports or how they track the success of their services, so you can both know what is working well. Just make sure that you will return your investments.
• Do they follow proper guidelines and keep up with the latest trends and algorithms? In the past, people have used some pretty sneaky, underhanded tactics to get pages to show up on the first page of search engines quickly. Those methods worked, and so many jumped on the bandwagon, but Google’s geniuses quickly found ways to program algorithms that favour those who walk the high road. If you choose someone who gets results with these tricks and gimmicks, they could get your site blocked from Google, and getting things sorted out will be difficult and potentially expensive. Make sure that your SEO expert knows what search engine recommendations are. The algorithm change frequently and you need to ensure that they are aware of those changes as soon as possible, to keep your site on the top.

How To Choose SEO Freelancer

SEO is an important tool for all online businesses, and finding a suitable SEO freelancer is the first step towards a good working relationship. The following tips will hopefully help you identify a good professional.

Do not become a member of freelance websites until you have already done some research into the individual freelancers’ credentials. This can often be done by reading their portfolio. Look at the projects that they have completed in the past, and if there is anything that you find which looks unusual, it may be time to move on. Always check credentials on freelancing websites, and do not be tempted to pay for services which are not in their portfolio.

Before deciding on a project, it is always a good idea to ask around. Find out what people in your industry think about different freelancers, what clients they have worked with, and whether they have had any experience with them. Once you have gathered all this information, it will give you a good starting point when looking for a freelancer.

Get to know your freelancer better

Do not set up a project unless you know the freelancer well. A good freelancer will work with you to develop a suitable contract. Make sure you fully understand all of the legal details of the project, before signing anything. It is always worth checking that the contract is not too lenient, as this could make it more difficult for you to claim compensation should a client drop out of the project early.

Try and match the requirements of the project to your own skills. Some clients may require one on one interaction and professional guidance, while others may want a more hands-on approach. It is always a good idea to discuss this with the freelancer.

Before you begin work on a project, ensure that the SEO freelancer you choose has sufficient experience and knowledge to complete it. There may be many aspects of SEO that you want to discuss further with the SEO freelancer. When this is the case, take the time to discuss these issues in detail.

Prevent conflict of interests

Make sure that any freelancer you are considering that is new to the industry has not been involved in a similar project before. In order to get the most from your SEO project, it is important to hire a company that has expertise. and not just a good-looking portfolio.

When working with an SEO company, ensure that they have access to all the latest software and tools, so that they are able to keep updating themselves with the latest SEO trends. You will want to remain on top of the latest developments so that you will always have the best SEO possible for your business.

How long SEO company has been in business?

Find out how long the company has been in business. Ask to see some of their previous work. This will help you assess the quality of their work, as well as their reputation within the industry. If they have a poor track record, it is unlikely that they will deliver as promised.

Look at the company’s portfolio, especially its recent projects. There should be plenty of fresh material on its website if it has been active for a considerable period of time. This will ensure that the freelancer is still a credible force within the industry.

Take the time to investigate how long the SEO freelancer has been in business. You may find that companies that have a number of years in business will be able to offer more affordable rates, as well as more reliable work than smaller companies that have only recently started working in the field.

Many SEO freelancers are now using search engines such as Google Places and Yahoo Local, which are becoming more common in the business world. They offer a good way to get local customers. It is always better to use a site that is easy to navigate. You can look for popular keywords in the search engine results so that when someone searches for something related to the product or service you offer, you can be sure to show up first.

The post How To Choose an SEO Expert | Freelancer or a Company? appeared first on Calgary SEO Company To-The-TOP! - 18 years of expertise in SEO Services.

Dropshipping is a flexible business model supported by most of the largest e-commerce platforms, including the largest Shopify platform. In this article, we will describe in more detail the principles of this business model and describe all the steps that you must go through in order to start your online store and begin to make your first sales. After reading the article, you will have a clearer understanding of how to create and launch a dropshipping business in Calgary, Alberta, Canada or the United States and Europe, what difficulties may arise, and what skills are required to work successfully.

What is dropshipping?

Dropshipping is a business model that allows you to sell already existing goods without having them available in stock. In other words, you do not have to have your own warehouse, conduct an inventory, or send goods yourself. You simply add the supplier’s goods to your store, start advertising and receive orders. Next, pay a part of the revenue to the supplier, and they will send the goods directly to the buyer. Thus, you earn the rest of the revenue.

Dropshipping is one of the simplest business models in the field of e-commerce today and involves minimal initial investment.

What is Shopify?

Shopify is a leading e-commerce platform that enables entrepreneurs to open their own online shops. Shopify is easy to use, so if you know certain nuances you can easily manage your own business, even if you’ve never had the experience of creating websites. The platform is ideal for entrepreneurs who want to open their own online shop with minimal investment in the short term. In addition, the use of Shopify provides access to a variety of themes and widgets that can automate many processes and improve key business performance indicators.

Benefits of the Shopify platform

Shopify is the world’s most popular e-commerce platform. More than half a million entrepreneurs are already using this service to do business. The platform is characterized by a multitude of different functions, which considerably simplify filling the store with goods, changing the appearance of the website, receiving and processing orders and much more. If you need features that are not initially available in Shopify, you will almost always find the application you want in the Shopify application store or contact specialists for those who can work with the code.

Why do we recommend starting a dropshipping business on Shopify?

In essence, Shopify is the foundation of your business. This is the “framework” required for planning, starting and maintaining a company. In this way, Shopify ensures the smooth operation of the online shop while you concentrate on selling and expanding your business.

Dropshipping is an ideal business model for entrepreneurs who want to start their own business with a minimal initial investment, and Shopify is the easiest platform to achieve this with. Using Shopify, you never have to worry about excess stock or their absence, as you order the required quantity of goods immediately after ordering and payment by the buyer. This system is very different from the traditional store where goods are produced or bought in bulk.

15 steps to launch a dropshipping shop at Shopify in 2020

1. Attitude and planning

Dropshipping is a relatively simple business model in the area of ​​e-commerce. However, before you start opening your own business, you need to be aware that this is a serious area in which you assume great responsibility. To test this niche, your own strengths are sufficient to understand all processes. However, once you see that you are getting results, you will need to delegate some tasks to employees or share them with a partner.

Finding and adding goods, completing the store, creating motifs, setting up advertising, sending orders, monitoring the operation of the payment system, ongoing training – all of these processes require attention. When traffic in your store increases, the question of finding an assistant will arise, so keep this in mind.

Before you start, you should understand that you do not generate a lot of traffic simply by publishing your business. In any case, you will need to use advertising channels (mainly paid) to attract potential buyers to your online shop.

When planning an advertising strategy, it must first be decided on which platform you advertise and whether it is one or more websites. If you are just starting your journey in dropshipping and do not have experience in the field of e-commerce, we strongly recommend starting with one platform and exploring all the nuances of advertising within this only platform (for example, Facebook) before significantly expanding advertising budgets for other advertising channels.

To ensure the financial success of your company, you first need to know exactly where and how you can best advertise your products. Second, what budget do you allocate to the advertising campaign (per day, per week, per month)? And above all, you should clearly understand how your income and expenses are formed (including advertising costs, paid applications, payment for goods, Shopify commissions, etc.). If you focus on working with Facebook, the optimal advertising budget initially varies between $ 500 and $ 1000.

The marketing budget largely depends on your skills and experience in setting up advertising and, to some extent, on luck, because if the product immediately starts selling well, you can pay for future advertising campaigns from the profit from the sale of this product. Regardless of how competently you select the goods, put together the website and set up advertising, if your creative doesn’t stand out then the advertising budget will be used inefficiently even if it reaches the target audience.

2. Search for goods

One of the key factors in the success of your company is the right product. To understand which products have potential, is it important to understand the process of searching and selecting products for your online store.

Since you do not have your own production or warehouses with stocks of inventory, it is very important to decide who will supply the goods that you sell. As a rule, most begin to work with AliExpress suppliers.

Your store can be a single-product (only one product is presented in the entire store) or niche (the store presents products within one niche). The third option is a general store, which is a store with goods that are not united by one niche. The main advantage of this type of store is that you can test several completely different products and not be tied to one niche. To start, we recommend just such an option, since you can first determine the winning product, then create a single-product or niche store and sell only what is already being successfully sold.

3. Choose a name for your online shop and a domain

After choosing the goods, you need to choose a name for your store. It should be simple, creative, and memorable. To make it easier for you to find a name, the Shopify service offers you the use of the online generator for company names.

All you have to do is type in a word you want to include in your company name and click “Create Name”. You will receive a list of names, one of which you can select as the name for your online shop. In addition to the fact that the service will save you significant time, it is completely free to use.

After you have selected the desired word combination, you must select a free domain in the .com zone (we recommend these domains). This can be done with any domain name generator, e.g. GoDaddy.

Also, don’t forget to instantly create emails in a domain like sales@websitename.com. You can do this for free through Gmail.com For Business service.

Updated on August 4, 2020

Will be continued.. follow the updates

The post Shopify’s dropshipping store launched in 2020 appeared first on Calgary SEO Company To-The-TOP! - 18 years of expertise in SEO Services.

1. Time

SEO takes great periods of time. Research, linking systems, high-quality directory submissions, and page analysis alone are very and carefully long. Do you, the small enterprise owner, have the wherewithal needed to give search engine optimization your total attention? Or do you need to be using your time elsewhere; such as running your business? An SEO consultant has the time to dedicate absolutely to your project. That’s what they do.

2. Writing Copy

Many website owners, when starting to design a website, concentrate on design, graphics, and a lot of the fancy code to make the website pretty. Many webmasters write their material copy almost as a late addition.

What generates listings in the search websites is what your website has to say. When a potential visitor is searching the web, they use words to find what they want. So you want words to get your site in those search websites. And this implies writing content-rich copy. Your website text should be the most important side of your website, and not last on the list. Yes, folk are visually stimulated. Search engine spiders aren’t. In fact, all spiders only take into consideration the text on your page.

Search Engines’ spiders

A search site spider can’t read what handy info you will have put into an image or a video. And depending on that ALT tag to get those spiders to appreciate what’s in your image is an illusion. Lately, some of the spiders are skipping the ALT tags altogether, as a few unethical webmasters and SEO firms have tried to manipulate this area of a web page with keyword stuffing. (Keyword stuffing is the unnecessary repetition of a keyword or key phrase to get higher ranking on search websites.) It only takes a few bad apples to spoil the whole barrel. I am not telling you to forget the ALT tag, but if you are dependent only on this to get a search site spider to comprehend what your page is about, you won’t be successful.

So if the text is so critical, why would you place this at the base of your priority list? A good SEO consultant has the experience with what content has relevancy to your website, and just how to say it. Often, an SEO consultant will even outsource this job to a professional writer. That makes complete sense, as this is the most vital side of any internet site.

3. Experience and expertise of the SEO consultant

A great SEO consultant knows that there are more than 200 things that a search site will factor in to ascertain how useful and crucial your internet site is, and thus ranking it appropriately. You can rely on your SEO consultant to be familiar with every aspect of these contributors. SEO is not difficult by any means, but well thought out planning, research and plugging those contributors into a page can be a fragile process. If you are doubtful about how your work will turn out, then you can feel relaxed knowing that your SEO consultant knows what they are doing. Do you?

SEO consultants can act quickly to the constantly changing sector of optimization. They do not rest on their laurels and expect that one avenue of advertising is going to enhance your traffic rank. There is not any secret formula to magically making your internet site appear at the top of the search engines. What there is, but is strategic planning and research, together with proven systems of optimization.

4. Long-term Effect

Pay per click (Pay-per-click) advertising is extremely popular, as it is comparatively flexible within the website owner’s budget. But the instant you stop stumping up for those clicks is the minute the traffic stops. Pay per click makes a great ad hoc solution, or perhaps a supplemental addition to regular traffic, but you can’t expect this will suffice for the long run. That’s why SEO is so crucial to the life of a domain. Sure, you may be paying up for that SEO consultant’s services now, but once their job is done, you may expect your traffic and conversion rates to keep on long after your SEO. The consultant has gone on their way.

5. Search Websites are Unforgiving

You need to get it right the 1st time. SEO, while fast changing, isn’t trial-error. The information you find online is not always accurate, and you will take one piece of terrible advice and find yourself banned forever. Is this a risk you are willing to take? An SEO consultant knows exactly what to do, and what NOT to do. There are a lot of methods that webmasters once used that would skyrocket them to the pinnacle of the search websites. Now, those strategies are definite banning offenses in the world of SEO. Your expert will know the difference. SEO is a puzzle of research, research, and more research. One wrong puzzle piece and the whole picture is in trouble.

Contact me now, and I will help you to find the right way To The TOP!

Click “Request a Quote” below and Fill Out the Form or call me directly (403) 308-5949 Greg

The post Top 5 Reasons Why A Business Should Outsource Its SEO appeared first on Calgary SEO Company To-The-TOP! - 18 years of expertise in SEO Services.

Are you spending the majority of your day looking at a monitor? Do you find your eyes frequently itching or feeling dry? Do you often experience headache?

1. Presets (Preset modes for monitor color calibration)

First of all, change presets of your monitor. Most modern monitors have their own factory settings as “standard”, “warm”, “cool”, “soft”, “multimedia”, “game”, etc. These can be accessed through the control panel of the monitor.

2. Manual settings (Monitor calibration with custom settings)

Brightness 34
Contrast 91

Red 66
Green 71
Blue 84

3. Professional monitor calibration.

So, how can you save your eyes and money at the same time?

The best ways to reach me are:

phone: 403-308-5949 Greg
email: Greg [at] ichshenko.com

Take care of your eyes, and your eyes will take care of you :)

P.S. Also, I provide SEO services in Calgary, if by any chance you need it :)

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Domain Name

Your Domain Name is the name you call your Internet business and the name you type in a browser to see your website. Ideally it will end with a .com, or a .co.uk, but other options available also include .info, .net, .biz,. org. .gov and many other daft ones. The name you decide to call yourself can have a huge impact on the success of your business.

What About a .com?

Ideally, choose a .com even if you are based solely in the UK. Hell, you never know, your business may one day be global, and you will thank me for this! Other than that choose a .co.uk. I would not bother with any of the others. It is going to be hard enough to obtain a domain name people can remember as it is without having to remember whether it is a .biz or .info, believe me.

Which Names to Choose?

Which name you choose is probably going to be a compromise between what you want and what you can have. Go to a website that will tell you what is available, typically any hosting provider or domain name registrar, and type what you would like. Chances are it is not going to be available, and neither will be combinations of what you would like. Do not despair though as you will find one you like; it just takes time and a little lateral thinking.

All in 3 Words

If you can get your business name as your website name, fantastic, grab it there and then. Other than that, try to get a domain name that tells what your business does in as few words as possible. You should be able to find something available within three words, and I think this is the max you should go to give people a chance of remembering it. If you want to use hyphens to help get the domain you want, otherwise leave them out as its just something else to remember.

Keywords in the domain name

If you can, get your Keywords in your domain name. Think of the main keywords you want to be found for and see if you can fit them in or around your domain name. Having these words here help your domain stand out more like search engines bold them on Search Engine Result Pages. Not only this but inbound links containing targeted keywords in your domain name help greatly towards your SEO Effort. Ideally get your primary key phrase in your domain name if you can.

Putting It All Together

Choosing the right domain name for me was easy. Mine is to-the-top.ca, and it tells it exactly as it is. It is a .ca so ideal for Canada domination. It has three words, SEO is a word in my books, and every one of them is a great keyword for my business. It also contains my primary keyphrase for which I want to be found for, TOP SEO Expert. That is me.

SEO Expert Tip

A great domain name can provide a solid foundation from which to build your business upon.

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Blogging became more than just generating some new pals or connecting having a handful of hundred people today. It is about touching millions of lives within your personal one of a kind way.

It became over just “making money”, and much more of “making funds AND obtaining famous”. I mean, why not? It is in our human nature to strive for a bit bit of fame sometime in our life.

We go out in the approach to updating our status on our Facebook page, to tweet our most recent job offer you on Twitter or share our day-to-day experiences on camera by way of Instagram or Youtube.

Within the modern day age, you do not need to purchase high priced T.V. ad spots, get costly magazine or newspaper coverage, or devote countless hours creating unique connections with people today in Hollywood to acquire your voice heard.

In this Post I am going to offer you a couple of uncomplicated steps you will be able to take to make a renowned weblog of your own in a matter of hours, beginning with:

Step #1: Targeted traffic Is Your Best Friend

Targeted traffic may be the cornerstone of one’s journey to make a renowned weblog. Without having site visitors you have no one to create the fame you wish inside your blog. Luckily, visitors generation works pretty much identical to obtaining targeted traffic any other approach to a regular website.

For example constructing backlinks is usually a good technique to link as much as other blogs within your target marketplace. That creates a “wheel” of blogs it is possible to siphon traffic from and will enhance your standings on googles search engine.

Other terrific techniques to drive traffic is through Facebook, Instagram, and Twitter.

Youtube is a further alternative to driving traffic and construct relationships along with your readers “faster” because of the instant connection individuals have with those they can put a face to words.

Step #2: Create A Love N’ Hate Relationship

Just about every single common weblog, I know of (and that you know too) has its share of critics and raving fans. In generating a popular blog, you can knowledge the same phenomenon.

But do not panic. It is a GOOD thing.

You have to come to terms that with fame, you won’t please everyone. In fact, you are certain to piss a few people off because of your idea’s and personality. But when trying to please EVERYBODY, you win over NOBODY.
Here is the funny thing: your critics will come on your blog as often, if not MORE than your fans so they can get their point across and make THEIR voice heard. Strange, huh?

I have said that goes, “Your Biggest Critic, Is Your Biggest Fan”. If you look at what you have accomplished in life, you will find this quote to be true.

Your content material requires to become a bit edgy and will make a reader stand on their feet pumping their fist or screaming at their computer system screen. It is possible not to be passive, and you can not be boring.

Step #3: Get A One of a kind Blogging “Style”

A nicely created, put together blog tends to make you stand out from each of the other “wannabe” one-hit wonder bloggers. Creating a renowned blog requirements a distinctive look that nobody else has — as a result the common templates you see on WordPress won’t cut it.

Spend some hundred bucks to hire a skilled weblog graphic designer to give it a look your in search of.

Yes. It is possible to have a poor blog layout with the good content material. On the other hand, having an excellent layout comes repeat visitors.

What is the next step?

Take these steps from 1 to 3 and take massive action on them. You ca not create a famous blog sitting and doing nothing. I laid out the steps for you, all you have to do is implement and watch as you become the next Perez Hilton, John Chow, or Jeremy Shoemaker.

I wrote this guide due to the fact I discovered a strong demand for additional excellent details to help typical marketers get more from blogging platforms. Gone are the days when you just make a post and slap some AdSense code on your website to receive peanuts back. By far, the absolute finest technique to monetize your blog right now. Specifically, if your website receives a lot of site visitors, is always to reap the benefits of the flexibility and functionality of WordPress Content Management System (CMS) inside your business. And that can be performed with some basic tweaks, installations and method automation.

The post Step-By-Step Guide On The best way to Develop A Popular Blog appeared first on Calgary SEO Company To-The-TOP! - 18 years of expertise in SEO Services.

They think search engine optimization is a set-it-and-forget-it type of operation and want just to go out and buy SEO services one time.

I hate to tell them the truth:

It is not!

Why you can not buy SEO

You can not just go out and buy SEO services on a once-over basis.

Here is the thing: Google & the other search engines have a system for giving value to websites when they are returning a search query.

The things that they see most valuable are simply:

• The page is extremely relevant to their query
• The site is extremely relevant to their query
• The page loads quickly
• The page displays properly on the device they are searching with.

However, this is the most important:
The website has consistently offered its users fresh, relevant & unique content! That is something you just do not get if you buy SEO one time.

What happens when you buy SEO

According to the above points, if you buy SEO as a one-time or even a periodic service, you are missing out on the most important point.

Here is what happens when you buy SEO periodically (if you are lucky):

1. The SEO company you hire will optimize your page load times
2. They will make sure your site works on the most popular mobile platforms
3. They will optimize the main pages of your site

“Buying” SEO is not good enough

These are all very important steps. You will be on the road to success.

Without the investment, though, you will immediately stand still on that road.

SEO As An Investment

If you buy SEO as a one-time deal, you will be quickly outranked by sites that are adding content on a regular basis, even if your pages are better optimized.

Here is why:
Because they treat SEO as an investment!

When you treat SEO as an investment, two very important things happen.

1. Your website’s rankings are actively monitored on a daily basis to recover from any changes the search engines make to the way they display their results, and
2. Fresh, unique, relevant content is offered to your readership on a regular basis without fail.

Two Ways To Treat SEO As An Investment

So, we all have two options we can take to succeed in SEO.

Personally, invest time on a daily basis: checking algorithm updates, writing & planning new content that is properly targeted for your SEO keywords & producing links that Google loves, and much, much more,

Or

Hire an individual or a company that does all of this, does it well, and keeps accurate and detailed reports on your progress and growth.

The Choice Is Yours

Whatever you choose to do, I would love to help.

I can help you make a decision when hiring another SEO company, answer any web marketing questions you have, and prepare a report of the website SEO audit to let you know exactly how to improve your site!

Do not hesitate. Get in touch with me today and I will make sure you do not buy SEO – you invest in it!

As usual here is the video of “How to Improve Your Google Rankings Fast: 9 Steps to Rank Higher Using Analytics”:

The post WARNING! You Can’t Buy SEO! appeared first on Calgary SEO Company To-The-TOP! - 18 years of expertise in SEO Services.

No surprise there!

Now, agencies are beginning to get the Google slap. The same SEO firms are scrambling to find new clients to replace ones that just fired them.

After years in the business, I have interviewed many prospective clients. Some I choose not work with because we do not share common ground.

If you are interviewing SEO specialists, I recommend these considerations.

What Used to Happen

Imagine you hire an SEO agency to increase your organic rankings.

You pay them.

Soon, you find out not only that your new agency has been delisted from the Google index, but so has your site!

That is just the beginning.

Remember, Google has two primary goals when indexing websites for search:

1. Serve up relevant content to the user and
2. Do it in about half a second.

So, What Do You Ask Your Next SEO Agency?

So how do you protect yourself from that outcome?

Simple. Make sure whichever SEO agency your hire complies with the Google Penguin algorithm update.

But how? Ask them about their understanding of new requirements to comply with Penguin. It is not rocket science.

However, any agency worth investing your revenue with should be able to talk for an hour about the new requirements of Penguin. The summary should sound something like this:

Increasing your organic rankings is now about quality content.

Next, Ask One Crucial Question

Make sure they comply with Google Penguin by asking the following:

What sites are your responsible for ranking on the first page of Google?

That will separate the good firms from those that are only out for your account.

SEO Agencies & Backlinks

This following news is very bad for many firms: backlinks no longer help in your organic rankings.

If you are trying to buy your way to the top of Google – you are doomed.

Sites ranking high on Google are now going to need to comply with Penguin and Panda. Even just months ago things were different. You could buy your way to the top easily!

One step you can implement today for complying with Penguin is to review your current text content on your site.

Is it duplicate content? If so, delete it and start over.

Need additional advice on how to hire your next SEO consultant?

Contact me today. I am happy to answer lots of your questions. My cell: (403) 308-5949 Greg

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What Are Conversion Rates?

Conversion rates are measurements of the percentage of a website’s visitors that take the desired action.

Here is an example:

Your goal is to sell an eBook, and 10 people visit your site in a day.

2 of those 10 visitors buy the eBook, as desired.

Your conversion rate for that day is 20% because 20% of your visitors ‘converted’ into customers.

Recognize The Significance of Conversion Rates

In the SEO game, most people are focused on search engine rankings first and foremost, but they’re only half of the process!

For instance, if you have 200 visitors and only convert 5% of your traffic regularly, that would equate to 10 conversions or sales.

In that case, you are missing out on converting 95% of your site traffic!

Improving conversion rates happen in real time – you do not have to wait for it to increase like you do with traffic.

Doubling your conversion rates is a great way to make more money from your website immediately.

What is The Point?

It is possible to have much higher conversion rates.

Even if you only had 40 page views a day, you could still make 10 sales in that day with a 25% conversion rate.

That is not that hard to achieve!

How To Improve Your Conversion Rates!

It is a simple process, but it takes time & dedication. Your job is to lead your site visitors to take action.

Everything that you do on your website should have a purpose.

You can and SHOULD do this with all of your site content – your images, your pages, your articles, your videos and anything else you can think of!

Having 40 visitors a day will hold much more significance when you have got 10 new sales a day out of them!

What To Take Away From All Of This

If you are serious about success, focus on conversion.

If you want some advice as to how you can improve your search rankings AND your conversion rates – contact me today for the SEO site analysis!

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