Search engine optimization (SEO) should always focus in part on copywriting if it is going to be successful. Good copy will catch the readers’ eye and be of interest to them. It will make them want to read and then act on what they read. That is why good copywriting involves using wording that persuades your audience to follow through with your desired action, such as buying your goods and services.

A lot of online businesses pay people to write content for them or pay to have their own content rewritten so it reaches their target audience. This is what is called SEO copywriting.

SEO copywriting for business or people?

SEO copywriting helps businesses bring in traffic from their so-called target audience, which is people who are interested in the goods and services they have to offer. An online copy can be anything you want it to be. Only websites focusing on current events have strict deadlines for their copy. Most copy for online businesses can be as long or short and can be on any topic. SEO copywriting is more successful when the copy meets the requirements of search engines, though.

Emotions in SEO copywriting

SEO copywriting focuses on connecting emotionally with the potential customers who visit your website. You need to use the words in your copy to build a strong relationship with customers. That means focusing on what potential customers need and want from you and your business.

Generally, SEO copywriting involves taking a text that already exists and making it better and more interesting so visitors to the website will want to stay and read what you have to say and so search engines pick it up as well. People who do this have to be skilled at writing and know how and when to use keywords. Good web content is not about writing in a beautiful language with big words. You are better off with keyword-rich basic content that appeals to many people.

You can’t assume you are done with your job if you have a great website that is easy to navigate and has good links. That won’t mean anything if you don’t have good content on your website that draws readers in and gets them interested in your goods and services. You have to be able to reach your target audience if you are going to succeed with your online business. SEO copywriting is something that you don’t just do once; it is an ongoing process.

The post SEO Copywriting for Humans appeared first on Calgary SEO Company To-The-TOP! - 18 years of expertise in SEO Services.

Let’s be honest – when someone starts talking about IPv4 and IPv6, your eyes might glaze over. Another tech jargon soup, you think. But here’s the thing: this isn’t just a nerdy debate about numbers. It’s about whether your website stays visible to customers in a world where the internet’s very foundation is changing. And in Canada? We’re right in the middle of this shift, whether we realize it or not.

I’ll admit, I didn’t take it seriously either – until a client’s site suddenly dropped off Google’s first page last year. Turns out, their hosting provider had botched the IPv6 rollout, and their mobile load times tanked. That’s when it hit me: this protocol stuff isn’t abstract. It’s the difference between thriving online and becoming digital roadkill.

IP Addresses: The Internet’s Postal System Is Running Out

Think of IP addresses like postal codes for the internet. Every device – your phone, your smart thermostat, even that questionable Wi-Fi-enabled juicer – needs one to communicate. IPv4, the system we’ve used since the 1980s, has about 4.3 billion addresses. Sounds like a lot, right? But here’s the problem: we ran out. Years ago.

How’d we manage? Workarounds. Lots of them. Network Address Translation (NAT) lets multiple devices share one IP-like cramming a family of five into a studio apartment. It works, but it’s messy. Connections get slower. Analytics get fuzzy (more on that later). And for businesses? It’s like trying to run a delivery service with half the addresses missing.

IPv6: The Future-Proof Solution

Enter IPv6. With 340 undecillion addresses (yes, that’s a real number), it’s not just an upgrade – it’s a total overhaul. Every device gets its own unique IP, no sharing required. But here’s where it gets tricky: adopting IPv6 isn’t as simple as flipping a switch. It’s more like rebuilding a highway while keeping traffic flowing. And in Canada, we’re doing this patchwork-style, with some regions racing ahead and others… well, not so much.

Why Canada’s Playing Catch-Up (And Why It’s Complicated)

Canada’s IPv6 adoption sits around 40%, which sounds decent until you realize it’s unevenly spread. Major ISPs like TELUS and Rogers have pushed hard in Alberta and BC, while Quebec and the Maritimes lag. I once worked with a Halifax-based client whose site struggled to load for IPv6 users in Calgary – not because of their tech, but because their local ISP was still IPv4-only. Frustrating? Absolutely. Surprising? Not anymore.

The government’s been warning about this for years. Their 2012 IPv6 strategy called it essential for “maintaining business continuity,” but let’s be real: when’s the last time you thought about “business continuity” while scrolling through your site’s analytics? The disconnect here is real. For most businesses, IPv6 feels like someone else’s problem – until suddenly, it’s theirs.

Mobile Networks and the Modern Web

Take mobile networks. In Canada, over 60% of web traffic comes from mobile devices. IPv6 is built for mobile – it’s faster, more efficient, and doesn’t rely on clunky NAT workarounds. But if your hosting setup isn’t IPv6-ready, you’re essentially handing competitors a speed advantage. I’ve seen this firsthand: a Calgary bakery saw a 15% bounce rate drop after enabling IPv6, just because their menu loaded half a second faster on mobile. Half a second! That’s the power of modern infrastructure.

The Transition: A Messy, Necessary Dance

Here’s the part no one talks about: transitioning to IPv6 is hard. It’s not just about updating servers – it’s about retraining teams, testing endlessly, and praying nothing breaks. The Government of Canada’s approach? Start at the edges (public websites) and move inward. Slow and steady. But for businesses? That’s a luxury many don’t have.

Most opt for a “dual-stack” approach: running IPv4 and IPv6 side by side. It’s like bilingual road signs – useful, but expensive to maintain. And it doesn’t always go smoothly. Last year, a client (who shall remain nameless) forgot to update their firewall rules during a dual-stack rollout. Their site vanished from search results for three days. Three. Days. Calgary SEO Company To-The-TOP! had to step in with a temporary IPv4 rollback while they sorted it out.

The Cost Factor

The cost factor’s another headache. IPv4 addresses are now a commodity, with prices hitting $50+ per address in some markets. Smaller businesses often can’t compete, which pushes them toward IPv6 by necessity. But here’s the irony: implementing IPv6 isn’t cheap either. New hardware, updated software, IT training… it adds up. For many, it feels like choosing between a rock and a hard place.

The Human Side: Resistance, Confusion, and Glimmers of Hope

At a tech conference last fall, I asked a room of Canadian IT managers: “How many of you have fully implemented IPv6?” Maybe five hands went up. The rest? A mix of shrugs and nervous laughter. One attendee confessed they’d been “meaning to get around to it” for years. Another argued IPv4 was “good enough.”

This resistance isn’t just stubbornness. Change is scary, especially when the benefits feel abstract. I get it. Why fix what isn’t broken? But here’s the thing: the cracks are showing. Mobile users in IPv6-heavy regions (looking at you, Alberta) expect seamless experiences. Google’s Core Web Vitals penalizes slow sites. And as more devices come online – smart cars, AR tools, whatever comes next – IPv4 will buckle under the strain.

Still, there’s hope. Early adopters like Videotron and TELUS are proving it’s possible. And the SEO upside? It’s real, even if Google won’t admit it outright. Faster load times, cleaner analytics, better mobile performance – these all feed into ranking factors. A client in Red Deer saw organic traffic jump 20% post-IPv6, not because of some magic algorithm tweak, but because their site finally worked smoothly on iPhones.

Wrapping Up: The Iceberg Ahead

So, where does this leave Canadian businesses? In a transitional limbo, honestly. The IPv6 train is moving, but we’re still laying the tracks. Some are sprinting ahead; others are dragging their feet. And while the government’s strategy provides a roadmap, it’s up to individual businesses to navigate the potholes.

The team at Calgary SEO Company To-The-TOP! puts it bluntly: “You can’t optimize what’s fundamentally broken.” Your content, your keywords, your backlinks – they all rely on a technical foundation. Ignore that foundation, and you’re essentially ranking on quicksand.

This isn’t another Y2K scare. The IPv6 transition is real, it’s happening, and in Canada’s fragmented digital landscape, the stakes couldn’t be higher.

IPv6 and SEO in Canada: What Really Changes When the Internet Evolves?

It’s easy to assume that something as technical as an internet protocol wouldn’t have much to do with your search rankings, but the reality is a bit messier. IPv6 isn’t just a behind-the-scenes upgrade – it’s quietly shifting the way search engines, users, and even analytics tools interact with your website. In this part, we’ll dig into what IPv6 means for SEO in Canada, why it matters for your business, and what you might not have considered yet.

How Search Engines See IPv6 (and Why It Matters)

If you’re running a website, you probably care a lot about how Google and other search engines perceive it. The move to IPv6 changes some of the rules, but not always in obvious ways. There’s no official “IPv6 boost” in Google’s algorithm, but the protocol does affect crawling, indexing, and even how your site is grouped with others.

Crawling and Indexing: The Technical Gatekeepers

Search engines have supported IPv6 for years, but that doesn’t mean every site is ready. If your site is only available on IPv6, Googlebot can crawl it – assuming your DNS and server are configured correctly. But here’s the catch: if you mess up the setup, you might accidentally block search engines or create duplicate content issues. I’ve seen a business in Edmonton lose half its organic traffic for a week, all because their AAAA records were misconfigured after a server upgrade. It wasn’t fun.

Performance, User Experience, and SEO: The Indirect Effects

Google’s made it clear: performance matters. Faster sites rank better, especially on mobile. IPv6 can help here, but not always in the ways you’d expect. It’s not magic, but it does cut out some of the old bottlenecks -especially where ISPs have modernized their networks.

Mobile Speed and Core Web Vitals

In Canada, mobile traffic is king. IPv6 was built with mobile in mind, and in many cities, it delivers noticeably faster connections. I remember a Calgary café owner who was baffled by a sudden jump in mobile orders – turns out, after their hosting company enabled IPv6, their online menu loaded nearly a second faster for most customers. That kind of speed improvement can mean the difference between a sale and a bounce, and Google’s Core Web Vitals reflect that reality.

Analytics Accuracy and the CGNAT Problem

Here’s something you might not have thought about: IPv4’s address shortage means many Canadian ISPs use Carrier-Grade NAT (CGNAT), which makes dozens or even hundreds of users share the same public IP. That’s a nightmare for analytics. Your tools might show all your Toronto visitors as coming from a single address, or worse, misattribute their location entirely. With IPv6, every device gets its own address, so your data is cleaner and your local SEO campaigns are more accurate. Calgary SEO Company To-The-TOP! has had to explain this to more than one confused business owner wondering why their “local” traffic seemed to be coming from Montreal.

Link Signals, Hosting, and the Changing SEO Landscape

There’s an old SEO myth that hosting your sites on the same IP block can hurt your rankings. With IPv4, search engines sometimes used this as a spam signal. But IPv6’s address space is so vast that this signal becomes much weaker – maybe even irrelevant. That’s good news for legitimate businesses, but it also means spammers have new ways to hide. The landscape is always shifting.

Hosting Choices and Their SEO Implications

Some Canadian businesses still pay extra for “unique” IPv4 addresses, thinking it’ll help their SEO. In the IPv6 world, that’s largely unnecessary. Even shared hosting providers can assign unique IPv6 addresses to each customer. It’s a subtle change, but it levels the playing field for small businesses who can’t afford premium hosting. I once saw a small bakery in Calgary outrank a national chain, in part because their site loaded faster and had a cleaner technical setup, thanks to IPv6.

Internal Linking, Site Structure, and Protocol Consistency

Mixing IPv4 and IPv6 can sometimes cause headaches with internal links, redirects, or canonical tags. If your site isn’t consistent, you might accidentally split your link equity or confuse search engines. During a migration project, Calgary SEO Company To-The-TOP! found that a client’s blog had hundreds of duplicate pages indexed, all because their CMS generated separate URLs for IPv4 and IPv6 visitors. Fixing it was tedious, but it made a noticeable difference in rankings.

The Canadian Context: Regional Differences and Real-World SEO

Canada isn’t a monolith when it comes to internet infrastructure. Some provinces are ahead of the curve, while others are still catching up. That means your SEO strategy needs to account for where your audience is – and how they’re connecting.

Urban vs. Rural: Who’s Really on IPv6?

In cities like Calgary and Vancouver, IPv6 adoption is strong. Businesses there can expect more of their customers to benefit from the protocol’s speed and reliability. But in rural areas or smaller provinces, IPv4 still dominates. I’ve worked with clients who saw almost no IPv6 traffic for months, only to see a sudden spike when a local ISP upgraded their network. It’s unpredictable, and it means you can’t take a one-size-fits-all approach.

Sector-Specific SEO Considerations

Not every industry is affected equally. Tech companies, e-commerce, and media are usually early adopters, while traditional sectors lag behind. If you’re targeting government contracts or public sector clients, IPv6 compatibility might even be a requirement. I’ve seen more than one RFP mention it in the fine print. For local businesses, it’s about being ready for the next wave of customers – because eventually, everyone will be on IPv6.

What Canadian Businesses Should Do Next

The technical side of SEO is only getting more important. If you haven’t checked your site’s IPv6 readiness, now’s the time. Dual-stack setups (supporting both IPv4 and IPv6) are a smart move for most, but don’t forget to check your analytics, your redirects, and your third-party tools. Calgary SEO Company To-The-TOP! always recommends a technical audit before any big changes – because it’s easier to prevent problems than fix them after the fact.

IPv6 might not be a silver bullet for SEO, but it’s a foundation for the future. As more Canadians come online with new devices and faster connections, the businesses that adapt early will have an edge. And if you’re not sure where to start, ask for help. It’s what we’re here for.

IPv6 Transition Strategies for Canadian Businesses: Search Engine Optimization in a Changing Landscape

The shift from IPv4 to IPv6 isn’t just a technical footnote – it’s a strategic crossroads for every Canadian business that relies on the web. If you care about Search Engine Optimization, user experience, or just making sure your website works for everyone, you can’t ignore this transition. In this final part, let’s talk about how to approach IPv6 practically, what to prioritize, and how to future-proof your digital presence. Plus, I’ll share a few lessons learned working alongside with SEO Experts, who’s seen it all when it comes to site migrations and technical SEO in Canada.

Building an IPv6-Ready SEO Strategy

You don’t have to overhaul your entire business overnight, but you do need a plan. IPv6 isn’t just about compliance – it’s about giving your site the best chance to perform well in search and deliver a smooth experience to users, wherever they are. The most successful transitions I’ve seen are the ones that start with a clear roadmap and a willingness to adapt as the landscape changes.

Dual-Stack Implementation: The Practical First Step

For most Canadian businesses, the safest way forward is dual-stack: support both IPv4 and IPv6 at the same time. This approach ensures nobody gets left out, whether they’re on an old network in rural Manitoba or using the latest fibre in downtown Calgary. It’s not always seamless – sometimes DNS records get tangled, or a firewall blocks IPv6 traffic by mistake. But with careful testing and a phased rollout, most issues can be caught early. Greg Ichshenko has often said, “Test twice, launch once, and monitor forever.” It’s advice worth following.

Technical Audits and Ongoing Monitoring

Before making any big changes, run a technical audit of your website and infrastructure. Check for IPv6 compatibility in your hosting, DNS, CDN, and analytics tools. Are your AAAA records set up? Is your SSL certificate valid for IPv6? Are your redirects protocol-agnostic? Calgary SEO Expert Greg Ichshenko recommends using both automated tools and manual spot checks – sometimes, the little things slip through the cracks. And don’t forget to watch your analytics for sudden drops or spikes in traffic after the switch; these can be early warning signs of misconfigurations.

SEO Priorities in an IPv6 World

Search Engine Optimization is about more than just keywords and backlinks. The technical health of your site is a ranking factor in itself, especially as Google and other search engines get better at measuring user experience and accessibility. IPv6 isn’t a direct ranking factor (yet), but the indirect effects are real and measurable.

Performance and Core Web Vitals

Faster load times, especially on mobile, can boost your rankings and reduce bounce rates. IPv6 can help by streamlining connections and avoiding the bottlenecks of IPv4’s NAT workarounds. In cities like Calgary, where IPv6 adoption is strong, I’ve seen businesses jump ahead of competitors simply because their sites perform better for local users. It’s not always dramatic, but in competitive markets, every millisecond counts.

Clean Analytics and Local SEO

Accurate analytics are the backbone of good SEO. With IPv6, you get much cleaner data about where your users are coming from – no more guessing because of shared IPv4 addresses. This is especially important for local Search Engine Optimization campaigns. If you’re targeting customers in a specific city or region, you want to know for sure that your ads and content are reaching the right people. We have helped more than one business untangle a mess of misattributed traffic, simply by ensuring their analytics tools were IPv6-aware.

Tailoring Your Approach: Regional and Sector Differences

Not every business faces the same challenges with IPv6. Your strategy should reflect where your customers are, what sector you’re in, and how quickly your local ISPs are rolling out new infrastructure. There’s no shame in taking it slow if your audience isn’t there yet – but don’t wait too long, or you’ll be playing catch-up.

Urban vs. Rural: Know Your Audience

In urban centres like Calgary, Edmonton, and Vancouver, IPv6 adoption is well underway. If your analytics show a growing share of IPv6 users, prioritize the transition. In rural or underserved areas, you might have more time, but keep an eye on local ISP announcements. Sometimes, a sudden upgrade can change your traffic profile overnight. We always recommend segmenting your analytics by region and protocol to spot these shifts early.

Industry-Specific Considerations

Tech, finance, and government sectors are often early adopters, while retail and service industries may lag. If you’re bidding on contracts or working with partners who require IPv6 compatibility, make it a priority. For everyone else, it’s about being ready – not just for today’s users, but for tomorrow’s. The businesses that treat IPv6 as an investment, not a chore, are the ones that tend to see the biggest long-term gains in Search Engine Optimization and customer trust.

Future-Proofing Your Business: What Comes Next?

The internet will keep evolving, and so will the rules of SEO. IPv6 is just one piece of a much larger puzzle. But as more Canadians come online with new devices and faster connections, the businesses that adapt early will be the ones that thrive. Don’t wait for a crisis – start planning, testing, and learning now.

If you’re not sure where to start, ask for help. Calgary SEO Expert Greg Ichshenko and the team at SEO Company “To-The-TOP!” have guided dozens of businesses through the transition, from initial audits to full implementation. The key is to stay curious, stay flexible, and never assume the job is done. In the world of Search Engine Optimization, the only constant is change.

The post IPv4 vs IPv6 in Canada: Why the Internet’s Quiet Overhaul Affects Your Business appeared first on Calgary SEO Company To-The-TOP! - 18 years of expertise in SEO Services.

Starting a new business is always a difficult task. You should warrant the highest quality of your products or services, but you must also establish a business plan that will make your new company successful and choose the right instruments that will help you grow your company. Besides, many other questions arise regarding management, company structure, and, above all else, marketing.

We can phrase it this way – the quality of your products won’t matter unless you have a great marketing plan and use the right instruments. Mildly speaking, you have to find the best way to introduce your company to the people around and to offer them your products. Otherwise, how will they ever know about your existence and decide to cooperate with you?

This article provides a list of some important instruments you should use for this purpose. Without a doubt, you have a place to study and find the best ones for you, but I want to recommend you a few instruments I use myself, and in this article, you will learn why they are important, and what you should pay attention to.

1. MailChip or Sendpulse

You might not have known it, but email marketing is still at the top of the list of the most important ones. The fact is that more than 80% of companies use it, so it means that you should use it too. Plus, millions of people use email every day, so this is one of the best methods you can use to communicate with your customers.

Even if you don’t have many followers in the beginning, you should still implement this strategy. The number of email addresses in your database will increase over time, meaning that this instrument will soon become one of the mainstream. Use it to communicate with your customers, get feedback, and notify them about any changes or new products you are about to launch, and most importantly, offer them discounts and coupons. It is an important tool for me and the most useful in the context of the client’s life cycle.

2. HubSpot

The most versatile software that helps Rocket Firm marketers keep their fingers on the pulse every day and automates many routine tasks. I have not immediately implemented it into my work, but I realized that it is more convenient to find it as soon as I got acquainted with it. This solution can be very beneficial, especially if you implement it in your company’s early stages. First of all, this marketing strategy will take your business to the next level by letting you schedule your social media posts.

On the other hand, SEO is one of the most important things you need to think about. Mastering this skill may seem quite difficult, but this software will provide you with all the tools you need to make this task much easier.

Besides, it will provide you with all the information about your customers and people who visit your website and all social media pages, due to the integrated CRM. It also makes communication easier and lets you know what people are most interested in.

3. Facebook audience statistics

Facebook is currently the most popular social media platform, and there is no doubt about it. For my company, communication with potential clients and employees is always supported on Facebook. While you may prefer Instagram or Twitter, Facebook has one major advantage over others – everyone uses it. This is true regardless of their age and interests, making it the perfect place to advertise your products, find target customers and colleagues.

Since every company worldwide uses it, the team has established this instrument that will improve your marketing effortlessly. At first, it will enable you to define your target audience and learn more about it. This is important information because you need to create content that will attract them to your page. Besides, it enables you to enter the required data and ensure that all ads are visible to your chosen people according to demographics, education, etc. There are other tools like ad spy that will enable you to discover new markets and ad campaigns.

4. Google Analytics

Yes, this is the main tool you should start using as soon as you start your digital marketing campaign. Information is critical in the business world, and this free service keeps you on top of everything.

When it comes to digital marketing, there are so many facets to it, and you need to know every detail about each one. For example, you need data to understand if your strategy is working as it should, or if you need to make some changes to improve it further. Using this service, I can always see whether the keywords I use in SEO increase the demand for the company’s products and services or not. This data is extremely important, and this tool will enable you to analyze it promptly and make some changes if they are required.

5. Keyword.io

As you probably already know, one of the best ways to improve SEO is to use the right keywords. But how do you know what it is? Well, use this tool. Simply put, this software will provide you with many suggestions straight from Google. It will enable you to find out what words users enter in the search engine most often, and then your task is to create useful content around them for your customers and target audience.

6. Trello

I give you a final instrument, one that will dramatically improve your team’s content and team productivity. You can’t understand enough how important content is for your digital marketing. Sooner or later, it is what will attract visitors to your site and encourage them to make a purchase.

You need to be not only confident in its high quality but you also need a tool to help you manage all your projects, and therefore Trello is what you need. The email was the best way to communicate with your team in the past but now this service will not only improve it but also enable you to manage all projects in real-time successfully, especially during a pandemic and remote work. It gives your team the ability to share information easily, set goals, and monitor results. As the result, feedback is very important, and in my opinion, it is the best way to improve the quality of the work under any tasks within your team.

Conclusion

In conclusion, Roman Nadein, the CEO of Rocket Firm, emphasizes the importance of using the right tools to grow your business. Email marketing, HubSpot, Facebook audience statistics, Google Analytics, Keyword.io, and Trello are some of the top marketing tools that he recommends for businesses of all sizes.

Nadein emphasizes the importance of starting with email marketing and building a database of email addresses, as it is still the most effective way to communicate with customers. He also highlights the value of HubSpot as a versatile software that can automate many routine tasks, including scheduling social media posts and improving SEO.

Moreover, he emphasizes that Facebook is the most popular social media platform, making it an ideal place to advertise and find target customers and colleagues. Google Analytics is also a critical tool to analyze digital marketing campaigns and make necessary changes, while Keyword.io can help improve SEO by suggesting the right keywords.

Finally, Nadein stresses the importance of content and team productivity, which can be managed effectively with Trello. It allows for real-time project management, easy information sharing, and goal monitoring.

Overall, businesses can benefit greatly from using these marketing tools, as they can help reach target audiences, analyze campaigns, and improve productivity.

The post 6 Internet Marketing Tools You Will Need to Start Your Business appeared first on Calgary SEO Company To-The-TOP! - 18 years of expertise in SEO Services.

Here are a few guideline’s to help you choose a reliable SEO Expert that can give you results:

• Do they have testimonials or case studies of their work? If they can’t show you scenarios where they have helped other clients, how will you be sure they will be able to help you? Many people on the internet pretend to be experts in SEO and internet marketing specialists, but know petite and are only trying to make a quick buck on unsuspecting clients.
• Can they provide a clear strategy and a way to track progress? A good SEO expert should be able to explain to you the strategies they use to optimize their client’s sites. If they can’t, or won’t tell you what to expect, then you might want to go to someone who can. Make sure you ask if they give reports or how they track the success of their services, so you can both know what is working well. Just make sure that you will return your investments.
• Do they follow proper guidelines and keep up with the latest trends and algorithms? In the past, people have used some pretty sneaky, underhanded tactics to get pages to show up on the first page of search engines quickly. Those methods worked, and so many jumped on the bandwagon, but Google’s geniuses quickly found ways to program algorithms that favour those who walk the high road. If you choose someone who gets results with these tricks and gimmicks, they could get your site blocked from Google, and getting things sorted out will be difficult and potentially expensive. Make sure that your SEO expert knows what search engine recommendations are. The algorithm change frequently and you need to ensure that they are aware of those changes as soon as possible, to keep your site on the top.

How To Choose SEO Freelancer

SEO is an important tool for all online businesses, and finding a suitable SEO freelancer is the first step towards a good working relationship. The following tips will hopefully help you identify a good professional.

Do not become a member of freelance websites until you have already done some research into the individual freelancers’ credentials. This can often be done by reading their portfolio. Look at the projects that they have completed in the past, and if there is anything that you find which looks unusual, it may be time to move on. Always check credentials on freelancing websites, and do not be tempted to pay for services which are not in their portfolio.

Before deciding on a project, it is always a good idea to ask around. Find out what people in your industry think about different freelancers, what clients they have worked with, and whether they have had any experience with them. Once you have gathered all this information, it will give you a good starting point when looking for a freelancer.

Get to know your freelancer better

Do not set up a project unless you know the freelancer well. A good freelancer will work with you to develop a suitable contract. Make sure you fully understand all of the legal details of the project, before signing anything. It is always worth checking that the contract is not too lenient, as this could make it more difficult for you to claim compensation should a client drop out of the project early.

Try and match the requirements of the project to your own skills. Some clients may require one on one interaction and professional guidance, while others may want a more hands-on approach. It is always a good idea to discuss this with the freelancer.

Before you begin work on a project, ensure that the SEO freelancer you choose has sufficient experience and knowledge to complete it. There may be many aspects of SEO that you want to discuss further with the SEO freelancer. When this is the case, take the time to discuss these issues in detail.

Prevent conflict of interests

Make sure that any freelancer you are considering that is new to the industry has not been involved in a similar project before. In order to get the most from your SEO project, it is important to hire a company that has expertise. and not just a good-looking portfolio.

When working with an SEO company, ensure that they have access to all the latest software and tools, so that they are able to keep updating themselves with the latest SEO trends. You will want to remain on top of the latest developments so that you will always have the best SEO possible for your business.

How long SEO company has been in business?

Find out how long the company has been in business. Ask to see some of their previous work. This will help you assess the quality of their work, as well as their reputation within the industry. If they have a poor track record, it is unlikely that they will deliver as promised.

Look at the company’s portfolio, especially its recent projects. There should be plenty of fresh material on its website if it has been active for a considerable period of time. This will ensure that the freelancer is still a credible force within the industry.

Take the time to investigate how long the SEO freelancer has been in business. You may find that companies that have a number of years in business will be able to offer more affordable rates, as well as more reliable work than smaller companies that have only recently started working in the field.

Many SEO freelancers are now using search engines such as Google Places and Yahoo Local, which are becoming more common in the business world. They offer a good way to get local customers. It is always better to use a site that is easy to navigate. You can look for popular keywords in the search engine results so that when someone searches for something related to the product or service you offer, you can be sure to show up first.

The post How To Choose an SEO Expert | Freelancer or a Company? appeared first on Calgary SEO Company To-The-TOP! - 18 years of expertise in SEO Services.

Dropshipping is a flexible business model supported by most of the largest e-commerce platforms, including the largest Shopify platform. In this article, we will describe in more detail the principles of this business model and describe all the steps that you must go through in order to start your online store and begin to make your first sales. After reading the article, you will have a clearer understanding of how to create and launch a dropshipping business in Calgary, Alberta, Canada or the United States and Europe, what difficulties may arise, and what skills are required to work successfully.

What is dropshipping?

Dropshipping is a business model that allows you to sell already existing goods without having them available in stock. In other words, you do not have to have your own warehouse, conduct an inventory, or send goods yourself. You simply add the supplier’s goods to your store, start advertising and receive orders. Next, pay a part of the revenue to the supplier, and they will send the goods directly to the buyer. Thus, you earn the rest of the revenue.

Dropshipping is one of the simplest business models in the field of e-commerce today and involves minimal initial investment.

What is Shopify?

Shopify is a leading e-commerce platform that enables entrepreneurs to open their own online shops. Shopify is easy to use, so if you know certain nuances you can easily manage your own business, even if you’ve never had the experience of creating websites. The platform is ideal for entrepreneurs who want to open their own online shop with minimal investment in the short term. In addition, the use of Shopify provides access to a variety of themes and widgets that can automate many processes and improve key business performance indicators.

Benefits of the Shopify platform

Shopify is the world’s most popular e-commerce platform. More than half a million entrepreneurs are already using this service to do business. The platform is characterized by a multitude of different functions, which considerably simplify filling the store with goods, changing the appearance of the website, receiving and processing orders and much more. If you need features that are not initially available in Shopify, you will almost always find the application you want in the Shopify application store or contact specialists for those who can work with the code.

Why do we recommend starting a dropshipping business on Shopify?

In essence, Shopify is the foundation of your business. This is the “framework” required for planning, starting and maintaining a company. In this way, Shopify ensures the smooth operation of the online shop while you concentrate on selling and expanding your business.

Dropshipping is an ideal business model for entrepreneurs who want to start their own business with a minimal initial investment, and Shopify is the easiest platform to achieve this with. Using Shopify, you never have to worry about excess stock or their absence, as you order the required quantity of goods immediately after ordering and payment by the buyer. This system is very different from the traditional store where goods are produced or bought in bulk.

15 steps to launch a dropshipping shop at Shopify in 2020

1. Attitude and planning

Dropshipping is a relatively simple business model in the area of ​​e-commerce. However, before you start opening your own business, you need to be aware that this is a serious area in which you assume great responsibility. To test this niche, your own strengths are sufficient to understand all processes. However, once you see that you are getting results, you will need to delegate some tasks to employees or share them with a partner.

Finding and adding goods, completing the store, creating motifs, setting up advertising, sending orders, monitoring the operation of the payment system, ongoing training – all of these processes require attention. When traffic in your store increases, the question of finding an assistant will arise, so keep this in mind.

Before you start, you should understand that you do not generate a lot of traffic simply by publishing your business. In any case, you will need to use advertising channels (mainly paid) to attract potential buyers to your online shop.

When planning an advertising strategy, it must first be decided on which platform you advertise and whether it is one or more websites. If you are just starting your journey in dropshipping and do not have experience in the field of e-commerce, we strongly recommend starting with one platform and exploring all the nuances of advertising within this only platform (for example, Facebook) before significantly expanding advertising budgets for other advertising channels.

To ensure the financial success of your company, you first need to know exactly where and how you can best advertise your products. Second, what budget do you allocate to the advertising campaign (per day, per week, per month)? And above all, you should clearly understand how your income and expenses are formed (including advertising costs, paid applications, payment for goods, Shopify commissions, etc.). If you focus on working with Facebook, the optimal advertising budget initially varies between $ 500 and $ 1000.

The marketing budget largely depends on your skills and experience in setting up advertising and, to some extent, on luck, because if the product immediately starts selling well, you can pay for future advertising campaigns from the profit from the sale of this product. Regardless of how competently you select the goods, put together the website and set up advertising, if your creative doesn’t stand out then the advertising budget will be used inefficiently even if it reaches the target audience.

2. Search for goods

One of the key factors in the success of your company is the right product. To understand which products have potential, is it important to understand the process of searching and selecting products for your online store.

Since you do not have your own production or warehouses with stocks of inventory, it is very important to decide who will supply the goods that you sell. As a rule, most begin to work with AliExpress suppliers.

Your store can be a single-product (only one product is presented in the entire store) or niche (the store presents products within one niche). The third option is a general store, which is a store with goods that are not united by one niche. The main advantage of this type of store is that you can test several completely different products and not be tied to one niche. To start, we recommend just such an option, since you can first determine the winning product, then create a single-product or niche store and sell only what is already being successfully sold.

3. Choose a name for your online shop and a domain

After choosing the goods, you need to choose a name for your store. It should be simple, creative, and memorable. To make it easier for you to find a name, the Shopify service offers you the use of the online generator for company names.

All you have to do is type in a word you want to include in your company name and click “Create Name”. You will receive a list of names, one of which you can select as the name for your online shop. In addition to the fact that the service will save you significant time, it is completely free to use.

After you have selected the desired word combination, you must select a free domain in the .com zone (we recommend these domains). This can be done with any domain name generator, e.g. GoDaddy.

Also, don’t forget to instantly create emails in a domain like sales@websitename.com. You can do this for free through Gmail.com For Business service.

Updated on August 4, 2020

Will be continued.. follow the updates

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When it comes to a Search Engine Optimization campaign, most agencies will make use of Google Analytics. With this amazing tool, they can see how their campaign is running. Analytics shows from which areas traffic is coming, how many daily visits a site gets and more other metrics. While The analytics tool from Google is incredibly useful, though, most people only manage to scratch the service and aren’t sure how to make the best use of the platform.

What to expect from a Google Analytics analysis

Google Analytics will compile all relevant data into a handy. That will be easy to understand the report that presents you with valuable information about how your search campaign is progressing. The statistics available in Google Analytics are compiled to give you data on the immediate progress of your Search Engine Optimization campaign and give you a more current overview of how your site is progressing.

How to further with the statistics from Google Analytics

When you have the statistics available from Analytics, you can use that to angle your campaign better for the future. Focus on areas that need improvement. Analytics from Google shows what areas across the globe traffic are accessing your website from. The links they’re clicking to find your website and much more.

Making the best use of analytical data and using it to refine an already existing online marketing campaign is the best way to lay down solid site foundations to build on for the future.

If you have not set up Google Analytics on your website yet, then I can help you with it. I am a certified Google Analytics specialist with over nine years of practical experience. You can contact me at any time by email or phone (403) 308-5949. I am living in Calgary, Alberta, Canada, so we can even meet if you are from the same place or surroundings : )

Update on Google Analytics Certification:

During the Covid-19 pandemic self-isolation, I was bored on the weekend and decided to try my Google Analytics knowledge again. Got right 69 of 70 questions, here is the updated certificate:

SEO Expert

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Roman Nadein CEO at the Rocket Firm notes: “SEO promotion is an important tool to promote e-commerce projects. It helps increase the visibility of the site in search engines and attract more potential customers.

Rocket Firm is one of the leading Internet marketing and sophisticated Internet product development companies in the Kazakhstan market, including with foreign clients. They serve clients from all over the world, including countries such as USA, Canada, Germany, New Zealand, and their clients are always satisfied with the quality of services they provide.

Roman proudly says, “Our company has established itself as a reliable partner who is always ready to help clients achieve their goals. We strive to provide high quality Internet marketing and development services, and our success in the Kazakhstan market and globally shows that we do it well.”

The Rocket Firm plans to continue to expand their services to help clients from other countries achieve online success. They are confident that their knowledge and experience will allow them to continue to be successful in this area and remain leaders in the market.

Below are some of the perks of SEO promotion for e-commerce projects:

1. Increase in website traffic: Optimizing a website for search engines allows you to increase the number of visitors to the website, as it will be seen in the first positions of search results.

2. Target audience attraction: SEO promotion allows you to attract the target audience, those people who are looking for the products and services that your e-commerce project provides.

3. Increase in sales: More visitors to your site means more potential customers, which can lead to more sales.

4. Increased customer trust: When your site is at the top of the search engine results, it means it has a good reputation, and that increases customer trust.

5. Low advertising costs: SEO promotion is one of the cheapest ways to attract new clients to your site.

Roman confirms this: “SEO promotion has a number of advantages for e-commerce projects that cannot be achieved with other online promotion methods. It helps attract the target audience and increase sales, which is a key factor in the success of e-commerce business.

In addition, SEOpromotion also allows for some additional features that can be useful for e-commerce projects:

1. Keywords: Choosing the right keywords is key to the success of SEO promotion. When a user searches for products and services, they use certain words that can be used in their website optimization.

2. Content optimization: Content optimization is an important aspect of SEO promotion. You need to write quality content that is useful to users and contains keywords.

3. Links: Links to your site from other resources can increase your visibility in search engines. It is necessary to use links with high authority in order to improve the ranking of your site.

4. Analytics: SEO promotion is not limited to website optimization. You also need to analyze traffic to the site to see what is working and what is not. This will help improve the effectiveness of promotion and increase sales.

Roman Nadein of Rocket Firm says, “SEO promotion is a comprehensive tool that helps e-commerce projects to attract new customers and increase sales. You need to use the right keywords, optimize content and use high authority links. Website traffic analysis is also an important component of successful SEO promotion.”

In conclusion, SEO promotion is one of the most effective tools for e-commerce projects. It allows you to increase traffic to your site, bring in new customers and increase sales. Choosing the right keywords, optimizing content and using links with high authority are key aspects of successful SEO promotion. It is also necessary to analyze traffic to the site in order to improve promotion efficiency and increase sales.

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Are you looking into SEO Web Design to get more traffic, leads, and sales for your business? Well, it’s at your fingertips. Why work with five different companies and services when you can simply centralize all your marketing in one place?

The more people you work with, the more confusion and inconsistencies you’ll face. That can get really stressful and turn into a tremendous waste of time. Contrary to the popular saying, don’t put your eggs in one basket, having to deal with only one agency can save you tons of time and money.

To-The-Top packages include search engine optimization, AdWords and social media management, email campaign marketing, lead generation, and consulting services. On top of all this, we also offer content management and web design services for our clients.

I’m always open to discuss partnership options with web studios, marketing agencies, and web developers. If you are looking for an SEO Expert in your team, SEO professional who has seen many mango seasons, you’re at the right place, send me an email or call (403) 308-5949 Greg.

Alright, now let’s talk about the best SEO packages I am offering.

1. Web Design and SEO Services

Offsite SEO is still the biggest Google ranking factor (at over 50%). However, user experience is the second most influential (at 30%). Therefore, underestimating the importance of how users perceive your site will ultimately lead the site to stagnation.

Now a good question – how can we help you here? By making your website more appealing to users. This service requires knowledge in both SEO and web design – but don’t worry. With years of expertise in both, we can offer you web design and SEO marketing and suit your needs – call it a full SEO package for a one time fee!

2. Local SEO Packages

Have you recently opened a business? Or maybe you’ve been around for a while but haven’t put a lot of effort into your company’s online presence? Do you want to generate more leads without Google Adwords PPC (pay-per-click)?

Investing money into the fundamentals of your online presence may be one of the biggest boosts for your company. Unlike hiring a full-time SEO professional and paying monthly, our local SEO packages are a one-time fee only.

We’ll set up and optimize your Google Business account, list you in most popular niche directories, so you can be easily found by clients, and get that link juice flowing right to your website!

3. SEO Optimization Packages Suggestion

Do you have an SEO strategy developed already, but it recently stopped bringing in desirable results? This could be due to a new Google update (a.k.a. change in their algorithm). Maybe you need some web design adjustment if site speed is low or more content is needed? We’ll take a look at your site and figure out what organic SEO package will work for you.

4. Content Management

You must’ve heard that content is the king a million times already. While backlinks are tremendously important for website development, so is the information on it. The more unique and helpful the content is for the customer, the higher the rankings and conversion rates are.

We have a team of professional writers who are trained to deliver the highest-quality SEO optimized content that ranks!

5. Keyword Research

Finding the right keywords that will be easy to rank for is getting harder and harder. As more and more people and businesses get on the Internet, the competition increases, even for the low search volume keywords that nobody would look at only 5 years ago.

Luckily, there are still some gems out there – but you need tools, knowledge, and experience to find them. With our premium SEO tools such as Ahrefs, Semrush, KW Finder, and Long Tail Pro, we are able to find the right keywords for your site to finally start seeing a good flow of traffic coming in!

Why SEO and Web Design Services Are So Popular?

If you want your business to progress, you have to properly design your website, as well as the marketing campaign. These days, it’s incredibly hard to establish your online presence among a myriad of global competition.

If you want your website to get noticed on the Internet, it has to look good. However, there is a catch; it doesn’t matter how smooth and flawless the design of your site if no one gets to see it. You need to attract customers to visit your business and buy products and services. And what’s the best long-term strategy to do so? That’s right, search engine optimization.

That’s why the merge of two services has given birth to a new role in the world of Internet marketing – SEO web designers. If you are looking for an all-in-one package that will help you set up your site and build the fundamental links to it for future development, SEO web design packages are the way to go.

If you have any questions regarding the SEO Web Design or SEO Packages, feel free to contact me via the form below “Request a quote” or call me at (403) 308 – 5949 Greg.

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1. Time

SEO takes great periods of time. Research, linking systems, high-quality directory submissions, and page analysis alone are very and carefully long. Do you, the small enterprise owner, have the wherewithal needed to give search engine optimization your total attention? Or do you need to be using your time elsewhere; such as running your business? An SEO consultant has the time to dedicate absolutely to your project. That’s what they do.

2. Writing Copy

Many website owners, when starting to design a website, concentrate on design, graphics, and a lot of the fancy code to make the website pretty. Many webmasters write their material copy almost as a late addition.

What generates listings in the search websites is what your website has to say. When a potential visitor is searching the web, they use words to find what they want. So you want words to get your site in those search websites. And this implies writing content-rich copy. Your website text should be the most important side of your website, and not last on the list. Yes, folk are visually stimulated. Search engine spiders aren’t. In fact, all spiders only take into consideration the text on your page.

Search Engines’ spiders

A search site spider can’t read what handy info you will have put into an image or a video. And depending on that ALT tag to get those spiders to appreciate what’s in your image is an illusion. Lately, some of the spiders are skipping the ALT tags altogether, as a few unethical webmasters and SEO firms have tried to manipulate this area of a web page with keyword stuffing. (Keyword stuffing is the unnecessary repetition of a keyword or key phrase to get higher ranking on search websites.) It only takes a few bad apples to spoil the whole barrel. I am not telling you to forget the ALT tag, but if you are dependent only on this to get a search site spider to comprehend what your page is about, you won’t be successful.

So if the text is so critical, why would you place this at the base of your priority list? A good SEO consultant has the experience with what content has relevancy to your website, and just how to say it. Often, an SEO consultant will even outsource this job to a professional writer. That makes complete sense, as this is the most vital side of any internet site.

3. Experience and expertise of the SEO consultant

A great SEO consultant knows that there are more than 200 things that a search site will factor in to ascertain how useful and crucial your internet site is, and thus ranking it appropriately. You can rely on your SEO consultant to be familiar with every aspect of these contributors. SEO is not difficult by any means, but well thought out planning, research and plugging those contributors into a page can be a fragile process. If you are doubtful about how your work will turn out, then you can feel relaxed knowing that your SEO consultant knows what they are doing. Do you?

SEO consultants can act quickly to the constantly changing sector of optimization. They do not rest on their laurels and expect that one avenue of advertising is going to enhance your traffic rank. There is not any secret formula to magically making your internet site appear at the top of the search engines. What there is, but is strategic planning and research, together with proven systems of optimization.

4. Long-term Effect

Pay per click (Pay-per-click) advertising is extremely popular, as it is comparatively flexible within the website owner’s budget. But the instant you stop stumping up for those clicks is the minute the traffic stops. Pay per click makes a great ad hoc solution, or perhaps a supplemental addition to regular traffic, but you can’t expect this will suffice for the long run. That’s why SEO is so crucial to the life of a domain. Sure, you may be paying up for that SEO consultant’s services now, but once their job is done, you may expect your traffic and conversion rates to keep on long after your SEO. The consultant has gone on their way.

5. Search Websites are Unforgiving

You need to get it right the 1st time. SEO, while fast changing, isn’t trial-error. The information you find online is not always accurate, and you will take one piece of terrible advice and find yourself banned forever. Is this a risk you are willing to take? An SEO consultant knows exactly what to do, and what NOT to do. There are a lot of methods that webmasters once used that would skyrocket them to the pinnacle of the search websites. Now, those strategies are definite banning offenses in the world of SEO. Your expert will know the difference. SEO is a puzzle of research, research, and more research. One wrong puzzle piece and the whole picture is in trouble.

Contact me now, and I will help you to find the right way To The TOP!

Click “Request a Quote” below and Fill Out the Form or call me directly (403) 308-5949 Greg

The post Top 5 Reasons Why A Business Should Outsource Its SEO appeared first on Calgary SEO Company To-The-TOP! - 18 years of expertise in SEO Services.

If your site lost rankings or you are in the market to upgrade your SEO, here is a help.

Following is advice based on what I am doing with my client partners that not only survived Penguin but are dominating the search engines.

SEO Tip #1: Ask Your CMS People for the Truth

The truth hurts. But it is exactly what you need to start an industrial-strength Penguin recovery plan.

Ask your IT people who handle your CMS (content management system). Most likely, they are somehow connected to your IT team.

Or worse. Your company outsources all of your site content to a third-party Calgary SEO provider.

Whoever is doing it, guess what?

They have no idea the impact what they do (writing and adding text to your site content) impacts your Penguin compliance exposure.

SEO Tip #2: Penguin & Your Rankings

You can recover. But only if your site content fully complies.

Penguin is not as cryptic as you have probably heard. In fact, it is pretty easy to comply.

The short version is it penalizes sites that over-optimize their page content for SEO.

However, if you are not penalized for over-optimization, you are still only halfway there.

Penguin also ranks sites higher if they comply with Penguin guidelines.

Content elements such as:

• Proper keyword tags
• H1, H2 & H3 tags
• In-anchor text of your keywords (no more than twice on your site)
• Relevancy for the user query
• Text length needs to be more than 300 words
• Regionalized keywords (like Calgary SEO) should be your primary targets
• Pages and post SEO optimization (instead of your index page)
• Alt image tag structure for your target keyword
• Use of keyword in your first sentence
• Links have “no follow” attributes

SEO Tip #3: Think One

Confused? Relax.

If you are reading this sentence, you are light years ahead of everyone else understanding Penguin compliance.

Think one. One target keyword per post or page on your site.

One relevant subject per page or post. Then one set of Penguin standards for each.

If you need help, I am here. Take me up on SEO audit today.

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