Search engine optimization (SEO) should always focus in part on copywriting if it is going to be successful. Good copy will catch the readers’ eye and be of interest to them. It will make them want to read and then act on what they read. That is why good copywriting involves using wording that persuades your audience to follow through with your desired action, such as buying your goods and services.

A lot of online businesses pay people to write content for them or pay to have their own content rewritten so it reaches their target audience. This is what is called SEO copywriting.

SEO copywriting for business or people?

SEO copywriting helps businesses bring in traffic from their so-called target audience, which is people who are interested in the goods and services they have to offer. An online copy can be anything you want it to be. Only websites focusing on current events have strict deadlines for their copy. Most copy for online businesses can be as long or short and can be on any topic. SEO copywriting is more successful when the copy meets the requirements of search engines, though.

Emotions in SEO copywriting

SEO copywriting focuses on connecting emotionally with the potential customers who visit your website. You need to use the words in your copy to build a strong relationship with customers. That means focusing on what potential customers need and want from you and your business.

Generally, SEO copywriting involves taking a text that already exists and making it better and more interesting so visitors to the website will want to stay and read what you have to say and so search engines pick it up as well. People who do this have to be skilled at writing and know how and when to use keywords. Good web content is not about writing in a beautiful language with big words. You are better off with keyword-rich basic content that appeals to many people.

You can’t assume you are done with your job if you have a great website that is easy to navigate and has good links. That won’t mean anything if you don’t have good content on your website that draws readers in and gets them interested in your goods and services. You have to be able to reach your target audience if you are going to succeed with your online business. SEO copywriting is something that you don’t just do once; it is an ongoing process.

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When it comes to a Search Engine Optimization campaign, most agencies will make use of Google Analytics. With this amazing tool, they can see how their campaign is running. Analytics shows from which areas traffic is coming, how many daily visits a site gets and more other metrics. While The analytics tool from Google is incredibly useful, though, most people only manage to scratch the service and aren’t sure how to make the best use of the platform.

What to expect from a Google Analytics analysis

Google Analytics will compile all relevant data into a handy. That will be easy to understand the report that presents you with valuable information about how your search campaign is progressing. The statistics available in Google Analytics are compiled to give you data on the immediate progress of your Search Engine Optimization campaign and give you a more current overview of how your site is progressing.

How to further with the statistics from Google Analytics

When you have the statistics available from Analytics, you can use that to angle your campaign better for the future. Focus on areas that need improvement. Analytics from Google shows what areas across the globe traffic are accessing your website from. The links they’re clicking to find your website and much more.

Making the best use of analytical data and using it to refine an already existing online marketing campaign is the best way to lay down solid site foundations to build on for the future.

If you have not set up Google Analytics on your website yet, then I can help you with it. I am a certified Google Analytics specialist with over nine years of practical experience. You can contact me at any time by email or phone (403) 308-5949. I am living in Calgary, Alberta, Canada, so we can even meet if you are from the same place or surroundings : )

Update on Google Analytics Certification:

During the Covid-19 pandemic self-isolation, I was bored on the weekend and decided to try my Google Analytics knowledge again. Got right 69 of 70 questions, here is the updated certificate:

SEO Expert

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If your site lost rankings or you are in the market to upgrade your SEO, here is a help.

Following is advice based on what I am doing with my client partners that not only survived Penguin but are dominating the search engines.

SEO Tip #1: Ask Your CMS People for the Truth

The truth hurts. But it is exactly what you need to start an industrial-strength Penguin recovery plan.

Ask your IT people who handle your CMS (content management system). Most likely, they are somehow connected to your IT team.

Or worse. Your company outsources all of your site content to a third-party Calgary SEO provider.

Whoever is doing it, guess what?

They have no idea the impact what they do (writing and adding text to your site content) impacts your Penguin compliance exposure.

SEO Tip #2: Penguin & Your Rankings

You can recover. But only if your site content fully complies.

Penguin is not as cryptic as you have probably heard. In fact, it is pretty easy to comply.

The short version is it penalizes sites that over-optimize their page content for SEO.

However, if you are not penalized for over-optimization, you are still only halfway there.

Penguin also ranks sites higher if they comply with Penguin guidelines.

Content elements such as:

• Proper keyword tags
• H1, H2 & H3 tags
• In-anchor text of your keywords (no more than twice on your site)
• Relevancy for the user query
• Text length needs to be more than 300 words
• Regionalized keywords (like Calgary SEO) should be your primary targets
• Pages and post SEO optimization (instead of your index page)
• Alt image tag structure for your target keyword
• Use of keyword in your first sentence
• Links have “no follow” attributes

SEO Tip #3: Think One

Confused? Relax.

If you are reading this sentence, you are light years ahead of everyone else understanding Penguin compliance.

Think one. One target keyword per post or page on your site.

One relevant subject per page or post. Then one set of Penguin standards for each.

If you need help, I am here. Take me up on SEO audit today.

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Black Hat SEO is simply the call name for some techniques that are used to get higher search engine ranking is an unethical manner (ways that are forbidden by the main search engines). They usually break the current rules and regulations (some of them were permitted some time ago but they became obsolete/forbidden because of the abuse), create poor user experience for the visitors of the site, unethically presents content in different ways (one way for the human visitors and one way for the search engines spiders).

Usually, the Black Hat SEO will provide you short-term gains in better ranking your page, but if you are discovered, you will be penalized by the search engine (reduce ranking or even erasure from the search list).

Some Black Hat SEO techniques to avoid:

• Keyword stuffing: this mean content in your site that is formed only from keywords (long lists) and nothing else. Usually the keywords must be properly inserted into the content, in different parts of the text, in balance with the rest of the words.
• Invisible text for the human visitors: this mean putting text with the same color as the background color, these will not be easy read by the users (it will be read only by accident or by visitors that know what to search on page) but they will be read by the search engine spiders. Also the content of the elements that have as style “display: none” will not be read by the humans but will be read by spiders.
• Doorway pages: it means “fake” pages, usually customized specially for the search engines crawlers (with keywords, tags, titles and everything else), that will never be accessed by the human users, only by spiders. A lot of URLs inside the site means greater ranking, but only when they can be read by everybody (lately the spiders can make the difference between pages-for-all and pages-for-spiders).
• Spam URLs: that means URLs inside your page with little content or not at all. They will be indexed by the spiders, but from the start their values will be very low and, in time, they can get the site down. Lately Google, for instance, puts the accent on the unique content of the site, that’s a very good idea and they will probably get stick with it.

 The conclusion: DO NOT DO that. It might get your site look nice in the beginning, but in time you will lose a lot.

The post Black Hat SEO – what you don’t want to do appeared first on Calgary SEO Company To-The-TOP! - 18 years of expertise in SEO Services.

Did you know that there are, literally, trillions of web pages on the Net? Hundreds of millions of websites. Most online pages get little commercial traffic while only a small minority of net pages get large volumes of traffic.

In the vast expanse of the web, a website without traffic might as well not exist and that fact, coupled with a large number of different web pages already online, can be pretty overwhelming at first blush for most folks. Unhappily for them, they fail.

For each of those “webmasters” who fail ever to get decent traffic, there are always going to be others who not only survive but thrive. Are they just really, really lucky? Or is there something else going on here?

Here is a little tip I uncovered. Getting to the top of Bing or Google’s Search Results is not nearly as hard as it seems.

What is at the very top? A gold mine of free visitors! Some 90% of all web page traffic goes to a web page displayed on the first page of Google’s Search Results.

While it is probably impossible to get each of your web pages onto the first page of Google or Bing Search Results if you follow a couple of simple rules it’s possible to get a number, perhaps many, of them there.

Think about it this way: somebody is at the very top. Are you not at least as deserving to be there as they are? So, what are you waiting for?

Take the time to design your web page so you can help yourself to get to the top of Google. The trick’s to design it around keywords that, with some good site promotion, will rocket it past the competition.

All that you need to do with the keywords is to grasp the fundamentals the secret formula

Site promotion and getting to the top of the Search Results begins before you write your first word. That is because every web page (whether you are aware of it or not) depends on upon good keywords selection. Discover the best keyword and you will get good traffic and rise rapidly in the Search Results. Pick poor keywords and you may not get much traffic or face so much competition you will never get ranked.

Now, the fact is, your competition doubtless thinks their keywords are the best, or they would not utilize them. If you were to ask them how they could tell a great keyword from a poor one, they would have no answer because their process was wholly subjective.

In contrast, your evaluating process should be totally objective. No seat-of-the-pants, feel-good-about, page building. Nope. Your approach should be hard-nosed, based entirely on objective evidence.

Here is what to do

Build your internet page around the keywords that has both of these characteristics: world monthly searches of 3,000 or better (the larger, the better) and fewer than 80-100 thousand competing pages on Google (the less, the better).

Any keywords getting less than 3,000 searches monthly is not going to produce enough daily traffic to get excited about so ignore keywords that do not meet that criterion. 4,000 trumps 3,000; 10,000+ is even better, and so on. Use free online services like the Google AdWords Keyword Tool to find keywords meeting or exceeding the 3,000 searches/month component.

Then, equally importantly, use those keywords in your online page only if it meets the second criteria: less than 80,000 or so competing pages for the same keywords. Why? Because, believe it or not, with some smart link building and website promotion methods, 80,000 competing pages aren’t many to beat!

Where can you identify the number of competing pages for keywords you are inclined to use? Go to Google or Bing browser and enter the keyword between quotation marks. Easy as pie!

The post Best Keywords Selection – Getting to the Top of Google. appeared first on Calgary SEO Company To-The-TOP! - 18 years of expertise in SEO Services.

Put simply, the days of climbing the ranks in Google by buying backlinks are over and done with.

Even with backlinks from the highest page ranks, your link profile is no longer the deciding factor when it comes to ranking on Google.

The Future of Backlinks & SEO

That is great news for any serious, committed site owner.

Backlinks still have weight and are an important part of SEO & web marketing. However, building a backlink profile is more of a strategy than an activity.

The true power of backlinks in current algorithms is in the number of natural backlinks.

Google is getting much more stringent in checking up on the quality of backlinks leading to sites that try to rank highly.

A Winning Strategy for Backlinks

Natural and relevant backlinks are a byproduct of regularly published, extremely relevant content.

I don’t know about you, but every time I find a link to information that I find extremely valuable, I share it with my friends.

It’s easy to see that, if you make it easier for your content to be shared through social media, it will be viewed by a larger audience.

Because of this, you will always have a higher chance of getting natural backlinks from people who find your information relevant.

Focus On The Content

Your website was made for something.

Let me illustrate with a metaphor, which I love so much.

That being the information superhighway, the ‘power’ of your vehicle (website) directly correlates to the amount of information it contains.

The easier that information is conveyed to the viewer, the ‘faster’ your vehicle can move.

You can consider backlinks to be like someone’s opinion on how fast your car is. These big fans (linking websites) say that your vehicle is fast.

Google looks at it and sees that it can not be that fast because it does not have as much relevant content (power) as competing websites.

The Conclusion On Backlinks

No matter how many people link back to your website, the search engines are going to look at your content first and foremost.

So, to cover more ground with your website, two simple steps will replace getting more backlinks:

1. Create original, relevant and excellent content
2. Make the content extremely accessible to your target readership.

What now?

Need some suggestions to get the ball rolling on your site?

Get in touch with me for the SEO site audit!

I will let you know just how to get those backlinks organically through Penguin & Panda compliant content.

The post Why SEO Backlinks Don’t Work appeared first on Calgary SEO Company To-The-TOP! - 18 years of expertise in SEO Services.

Keyword stuffing, over optimization and spam backlink campaigns, is a thing of the past.

Simply put, there are ten secret points to pay attention to if you are looking to achieve perfect on-page optimization. You can even use this post to see that I optimized this page, using all ten secrets, for the keyword on-page optimization.

10 On-Page Optimization Secrets

Take these ten on-page optimization secrets to the bank – they are worth their weight in gold.

1. Your page’s content must be worthwhile!
2. Choose only one Keyword Per Page
3. Use your keyword in the page title
4. Use your keyword in H1, H2 & H3 Tags
5. Use your keyword in bold once on your page
6. Use your keyword in an image’s Alt Tag
7. Use your keyword in the first & last sentence of the post
8. Use your keyword in a link’s anchor text
9. The word count of your post must be at least 300 words
10. Have more than 1.5% & less than 2.5% keyword density

Utilize These On-Page Optimization Secrets

It is fairly simple to put these on-page optimization secrets to using.

The more you attempt to do so in a natural way, the more natural it will become!

On-page optimization becomes easier when you follow this list from the top down.

Remember that the priority is to have content that is worthwhile!

Relevant Article, Relevant Keywords

If you have chosen a topic that is relative to your site and your site’s viewers, it will be easy to find a keyword to optimize for.

Choosing that one keyword will help to keep your article on the topic, and will make the rest of the on-page optimization process a breeze.

Let’s say you have a site about dentistry and you want to help people with their dental health. It will be easy to write an article based on dental health and have it revolve around the keyword “healthy teeth.”

Keyword Chosen, On-Page Optimization Follows

Once your keyword is chosen, it is easy to do the rest of the on-page optimization!

In our example above, we have chosen to write about dental health, and we chose the keyword “healthy teeth.”

It will be easy and natural for us to use the keyword in our headings (h1, h2 & h3 tags), in the alt tag of the videos and images (because they will, of course, be pictures of healthy teeth) and everywhere else!

Need Help With Your On-Page Optimization?

So, now you know what you need to be done, but you just do not have the time to do it all yourself? Maybe you just need some more help to make sure it is all done properly?

Get in touch with me today for the SEO audit to make sure your on-page Search Engine Optimization is done properly!

The post The 10 Secrets of On-Page Optimization appeared first on Calgary SEO Company To-The-TOP! - 18 years of expertise in SEO Services.

These make a person confused about what to do and what not.

One thing that most of us know for sure is, creating successful link building campaigns are very crucial for the success of a website.

So, figuring out that in which direction should you pursue your efforts for maximum returns in link building is difficult but necessary.

Successful Strategic of Link Building Campaign

Strategic link building is like establishing your website in an online marketplace with a competitive position in your niche. Most of the people confuse link building with search engine optimization. But it is not about SEO or boosting properly your page weight, or about publishing a link directory. Link building is only about enhancing your viewers by making them visit your website with effective back linking.

Defining your online marketplace

When potential customers look out for a solution to their problem, most of them indulge into a Google search. They scan directories, lurk on discussion groups, read the product reviews and related articles, and then evaluate competitors. The sites which your potential customers usually use to strengthen their decision about a certain product or service makes up your online market space. These are the websites where you need to be, and your link building strategy must be capable of getting you here.

An effective link building strategy must not say: “I am looking for 100 links from the websites that have a minimum page rank of 5″. Rather it should say that: “I want to generate 50 links from some imperative information based sites which my existing or potential customers use on regular basis”.

Understand your Marketplace

Understanding your marketplace is one of the most significant steps for a successful link building campaign. You have to recognize that which are the market sectors which you service and how these different sectors can be ranked regarding their significance to your business. For example, if you are selling to the technology market, you may need to look for the popular technology portals, but at the same time, you have to be sure that is it the right niche where you must share information about your business.

You have to shortlist the niches that exist within your market. For example, under the technology market, you relate to the education as your business. Then an education portal which focuses on technology would be more effective more effective for your link building. Most of the people ignore such niche websites while focusing on the bigger and more popular sites, but by using fundamental niche websites, one can generate great business.

You must look out for 3 – 8 relevant niches from where you can generate links. From those niches develop a target list of around 250 – 300 important websites. And then focus your efforts only on these websites instead of wandering around everywhere on the internet.

Develop good content

There is no substitute for informative, creative and good content. It is always the content which customers look for, and only the content is responsible for generating higher search engine rankings for your site. A good content always encourages other popular websites to link with yours. So never publish content only for the sake of possessing something that search engines can index.

Every single piece of content that is published on your website must be there for a specific purpose. Either it should be there to support your sales proposition or should be something that your customers might find useful.

Ensure that your content has quality

Your content must be well written and must be easily accessible by the search engines. That means that it must include the words or phrases that people use for searching your products. These words can be incorporated in your descriptions, titles, headings, subheadings and your linking text.

Use Media Sites

Media and social networking sites have huge audiences of people who are looking for information. So getting coverage along with a link to your site will not only fetch you a significant spike in your incoming traffic. But you will also be able to interact with a large audience that will link with you only because that media site did. That implies, links attract links.

First of all, you must start with information sites or high profile portals from your list of targeted websites. Check if any of these have “Write for Us” or “Submit an article” page. If they do, you can write a good article or blog for them to get nice coverage and amazing back links for your business.

Move to non-media sites

After using media sites, you have already gained some incoming back links. Now is the time that you use other sites. Many of these websites will help you with one-way links while some may ask for reciprocating the effort. Since you are asking only the top websites, it certainly makes sense to agree. So, you can include them by writing a short article about them in your content, or you can even try recommending them if they possess something useful for your viewers.

Monitor and Evaluate

Building and implementing a link building strategy is important, but proper monitoring and evaluation are even more significant. Monitoring and evaluation do not mean counting the number of links that you have got. It is about checking their real worth by measuring the benefits that those links have brought to your business. So you must emphasize on measuring:

• By what amount your sales have increased after your link building a campaign;
• By what amount, your search engine traffic has enhanced;
• What are the links that bring in most of the traffic;
• What amount of increased traffic comes from the back links.

These are all proven techniques which are carried by SEO Company from Calgary, Alberta, Canada. This SEO company provides affordable SEO services.

And one more method from Brian Dean:

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How fast will TO-THE-TOP get my business on the first page?

Because search engines are constantly changing their methods and algorithms, it is not feasible to give an exact estimate of how fast I can get you to the top. It is important to understand that SEO is not an overnight process.  If you look at my track record, though, most clients will see significant ranking improvement within 2 to 6 weeks. Of course, I do not stop once your page is ranked. I always use the latest methods and strategies to keep your page ranked high.

What does TO-THE-TOP do get my page ranked?

In SEO I have over seven years of real experience getting the results you want. I own dozens of websites that I use to test the latest strategies, so I always know what works. With hundreds of ranked pages, I have the skills and the tools to get your page where you want it. I anticipate and update my techniques as soon as Google’s algorithms change. Through link building, on-page optimization, and loads of industry secrets, I get your page on top.

Why is TO-THE-TOP the best choice for me?

I am experienced SEO Expert and I know the industry. I can adjust my methods and constantly work to get your page ranked high. I also offer competitive prices and loads of SEO services. Client satisfaction is my top goal, and I never stop working to get you the best page rank possible. Even if your page reaches number one, I keep working for you.

Why doesn’t TO-THE-TOP offer a flat rate for SEO services?

There are many factors to consider when determining SEO prices, including the difficulty of your keywords, your current site optimization, and your target levels. The price depends on what you need. No respectable SEO company can offer a flat rate. SEO is a highly individualized process, and that is why I invest time consulting with your site and your needs before setting any prices. And do not forget that I offer other services besides standard SEO.

Why does TO-THE-TOP require a monthly contract?

SEO is an on-going process. It is essential to establish a monthly contract. Getting your page ranked initially does not guarantee a high ranking the next day, or even the next month. I have to adjust constantly my methods to maintain your high rankings. To keep you on top, I have to keep your business. Do not forget about my SEO website audit and consultations, and I never charge any setup fees for standard SEO services.

How will I know that your services are actually working?

I send weekly updates with detailed graphs about what I am doing and how these processes are improving your rankings. Of course, once you see your site on the top of the search engines, you will be getting the phone calls and clients to prove it is working.

What happens if I quit using SEO Services TO-THE-TOP?

If you ever decide to discontinue my SEO services, you are free to do so as long as your contract has expired. I offer plans by 3, 6, or 12-month contracts. If you stop using my services after your contract period, you will keep all of the work and page rankings I established. However, page rankings are a dynamic thing. Without SEO services, you will notice a drop in your rankings over time. That could happen as quickly as the next day. As Google changes its methods and other companies seek SEO services, your site will not remain competitive in the market.

Still, have questions?

Great. I am always here to provide you with great customer service. Contact me for any additional information. I would love to start the process to getting your page ranked today.

The post Frequently Asked Questions of SEO appeared first on Calgary SEO Company To-The-TOP! - 18 years of expertise in SEO Services.

I am going to give you as much meat as possible in this post because it is such a central component to the quality of your website.

However, since it is such a central component to the success of your site, you will find more about this topic in most of our other posts!

Why You Should Care About How To Write Quality Content

That is an important point.

You need to care about how you can write quality content.

If you know how to write it, you will know how to spot it.

If you can spot it and do not have the time to write it, you can still make it a part of your website.

Because your content is the central component to keeping people coming back, creating content or having someone write quality content for you is crucial for repeat visitors and a share-worthy website.

How To Write Quality Content

There are many resources on how to write well for any medium, and it is important to understand why and how each medium differs if you want to write quality content to promote your organization.

The most important thing to be aware of is this:

Your natural style is one of your greatest assets.

To write quality content, you need to let your personality shine through.

There are a lot of people out in the world that can relate to you.

Keeping that in mind will make it a lot easier for people to connect with you because you are authentic.

When you are authentic, it shows.

How Not To Write Quality Content

Here are some things you should not do if your goal is to write quality content:

• Do not try to be someone you are not;
• Do not try to “fake it until you make it”;
• Do not write just for the sake of writing;
• Do not set out to write without something of value that you plan to share;
• Do not be afraid to share your unique perspective on a topic;
• Do not write about topics you are clueless.

The Process To Follow When You Want To Write Quality Content

Here is where the hard work comes in.

The process is as follows:

• Make a list of the valuable tips, tricks and topics you can write about;
• Come up with a couple of names of articles you can write based on those valuable topics;
• Start writing those articles based on the names you have brainstormed.

It is important that you follow all three steps.

Do not be lazy, just get at it!

Get yourself out there and you will start to see how many people connect with you!

How To Write Quality Content Fast?

Here is the video from Marie Forleo where she is sharing eight secrets of how to write quality content fast:

Need Some Help Writing Quality Content?

If you run out of ideas, get in touch with me, and I would be happy to help you brainstorm more articles that fit right into your content strategy!

I am always happy to help others who want to write quality content. Feel free to contact me at any time.

The post Working Hard To Write Quality Content appeared first on Calgary SEO Company To-The-TOP! - 18 years of expertise in SEO Services.